If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great message that you know will resonate really well […]
Tag Archives: twitter
What are Facebook / Twitter Worth?
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]
Why celebrities get Twitter right, and you get it wrong
I follow a couple of celebrities on Twitter, and I expect that you do the same. In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder. I guess that there are even people who signed up for Twitter solely to get their dose […]
Exactly What I Wanted
I wrote a post yesterday that was basically about using data gathered from observing systems to predict future behaviour within those systems. I used diabetes as a means of illustrating a complex system, and when I tweeted the post, I used the #hastag “#diabetes”. Almost immediately, I received a response that looked like this: The […]
It’s Not You, it’s Me
Have you ever been out for a drink with someone who spent the whole evening talking about themselves? If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go. A person who only talks about one thing is dull. A person who only talks about […]
The A to Z of Social Media
If there is one thing that is becoming increasingly clear to people working in all channels of marketing from SEO through to print advertising and TV, it is that Social Media is becoming more and more important in every aspect of our work. Whether you look at the impact of social cues on SEO activity, […]
Abiding Themes 6 / Adding Value
The first question that you need to ask yourself when building a website is: What does this do for users? Not: What does this do for me? The reason for this is that if a website is solely about the publisher, rather than an end user, there is no valid use case for anyone actually […]
Communicate / Organise / Revolt / The Social Revolutions
Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression. Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around. If fear is the fuel of revolution, communication is the match […]