If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great [...]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about [...]
I follow a couple of celebrities on Twitter, and I expect that you do the same. In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder. I guess that there are even people who signed [...]
I wrote a post yesterday that was basically about using data gathered from observing systems to predict future behaviour within those systems.
I used diabetes as a means of illustrating a complex system, and when I tweeted the post, I used the #hastag “#diabetes”.
Almost immediately, I [...]
Have you ever been out for a drink with someone who spent the whole evening talking about themselves? If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go.
A person who only talks about one thing [...]
If there is one thing that is becoming increasingly clear to people working in all channels of marketing from SEO through to print advertising and TV, it is that Social Media is becoming more and more important in every aspect of our work. Whether you look at [...]
The first question that you need to ask yourself when building a website is:
What does this do for users?
Not:
What does this do for me?
The reason for this is that if a website is solely about the publisher, rather than an end user, there [...]
Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression. Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around.
If fear is [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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