Which Social Network Delivers the Most Traffic?

If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it.  Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital.  Assuming that you have a great message that you know will resonate really well […]

What are Facebook / Twitter Worth?

There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion.  That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]

Why celebrities get Twitter right, and you get it wrong

I follow a couple of celebrities on Twitter, and I expect that you do the same.  In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder.  I guess that there are even people who signed up for Twitter solely to get their dose […]

It’s Not You, it’s Me

Have you ever been out for a drink with someone who spent the whole evening talking about themselves?  If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go. A person who only talks about one thing is dull.  A person who only talks about […]

Communicate / Organise / Revolt / The Social Revolutions

Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression.  Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around. If fear is the fuel of revolution, communication is the match […]