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Actually, it’s unfair to tar all SEO professionals with the same brush. I work in SEO, and my team are innovative, intelligent, and share the kind of user-centric approach to SEO that I prefer. The kind of people who disappoint me most are the “people” who [...]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any [...]
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