Tweet…without analysis
That might seem a little bit dramatic, but its true. In the truest sense, data are the basic raw numbers that underlie things. Without context, they are worthless. Here are some data:
19, 15, 34, 13, 17, 25, 22
That’s not going to be very helpful to anyone. Sure you [...]
Have you ever been out for a drink with someone who spent the whole evening talking about themselves? If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go.
A person who only talks about one thing [...]
If there is one thing that is becoming increasingly clear to people working in all channels of marketing from SEO through to print advertising and TV, it is that Social Media is becoming more and more important in every aspect of our work. Whether you look at [...]
In a world of shiny reflective logos, and rapid fire feeds, it’s easy to dismiss discussion boards and forums as being passé, and a bit too web 1.0 for consideration as part of a modern social media campaign. This isn’t necessarily the fault of social media professionals, it’s [...]
The first question that you need to ask yourself when building a website is:
What does this do for users?
Not:
What does this do for me?
The reason for this is that if a website is solely about the publisher, rather than an end user, there [...]
Do you know why people call themselves gurus? It’s because they can’t spell charlatan.
The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, [...]
Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand.
Whether you’re a [...]
But they’re part of the same thing…
There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic [...]
For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user. However, when you look at the level of minutiae about [...]
To a writer, there are few things as daunting as an empty page. Whether you are writing an essay, a novel, or a blog, the first word is the hardest. Your idea may be fully formed in your mind with an elegant structure and compelling argument in [...]
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James Lowery on Twitter
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.2013/06/11 09:15
- Biggest change in iOS7 Seems to be Default Bing. Pretty massive news given Apple's marketshare2013/06/10 13:02
- Leaving #sascon a bit earlier than I'd wanted, but great fun so far and very useful.2013/06/07 01:03
- I'm presenting at #sascon later this morning. Come and say "Hi" if you're around. Don't say anything else though. No time to talk...2013/06/06 22:34
- Yes, we're small and insignificant against the eye-watering scale of space.
http://t.co/AWuKCXWfAp2013/06/03 00:43
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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