Currently viewing the tag: "Social Media"
If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great [...]
Behavioural research is big business. Every year, millions of pounds are invested in customer research ahead of product launches. Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market [...]
If there was a single theme to SASCon 2011, it was the convergence of different digital disciplines. How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform [...]
At some point fairly soon, the underlying rules of SEO are going to change fundamentally. The growth in the importance of user feedback from social media channels, coupled with the growth in the amount of usable demographic data held by Google means that within the [...]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and [...]
The idea of Google incorporating some kind of social network into their basic search functionality is nothing new, and the fact is that search relevance in 2011 and beyond needs to be defined by peer recommendation rather than external and uncontrolled factors such as artificial link building. [...]
Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members:
There have been two main stages in Facebook’s growth, the early part where it was slowly [...]
An online community is much the same as an offline community: a connected group of people with a shared interest. This could be a social group, people who like the same music, people who are interested in the same kind of sports, or people who share a [...]
At first, I didn’t get Quora at all, it was just another Q&A website, and who needs one of them?
There are plenty of Q&A websites out there, and whether you are looking for specialist knowledge about programming, or just general trivia, [...]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about [...]
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- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.2013/06/11 09:15
- Biggest change in iOS7 Seems to be Default Bing. Pretty massive news given Apple's marketshare2013/06/10 13:02
- Leaving #sascon a bit earlier than I'd wanted, but great fun so far and very useful.2013/06/07 01:03
- I'm presenting at #sascon later this morning. Come and say "Hi" if you're around. Don't say anything else though. No time to talk...2013/06/06 22:34
- Yes, we're small and insignificant against the eye-watering scale of space.
http://t.co/AWuKCXWfAp2013/06/03 00:43
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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