Google Encrypted Search

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]

SEO Forecasting

Accurate forecasting is an essential part of business.  Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different.  Forecasting the return of an SEO campaign is inherently difficult:  there are a lot of factors out of your control, however that’s also the case […]

Taming the Panda

Over the past couple of months I’ve been involved in a lot of discussions about the Google Panda Update at conferences and also as part of work I’ve done providing material for a couple of magazines.  Despite having been originally rolled out back in February in the US, and April in other territories, Panda remains […]

Abiding Themes 8 / Increasing Website Speed

Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things.  Google itself has always been fast, eschewing flashy design in favour of functionality, and with […]

The Real Cost of Cheap SEO

Every marketing channel that a business uses should contribute to the overall profitability of the organisation.  Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business.  An over simplification would be to divide the digital channels into two main areas: Awareness Response Awareness channels […]

The Evolution of Links

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first created, the simple fact was that links were […]