Currently viewing the tag: "SEO"

Google Encrypted Search

By On November 1, 2011 · Leave a Comment

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things [...]

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SEO Forecasting

By On August 23, 2011 · Leave a Comment

Accurate forecasting is an essential part of business.  Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different.  Forecasting the return of an SEO campaign is inherently difficult:  there are a lot of factors out [...]

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New SiteLinks in Google

By On July 25, 2011 · 4 Comments

Last week it appeared that Google were testing a new format for SiteLinks in the organic search results.  The big difference with these compared to what we see at the moment is that they’re, well, big:

This compares to the normal version of SiteLinks which look like this:

[...]

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The New Look Google SERPs

By On July 1, 2011 · Leave a Comment

Google+ has been getting all the big headlines this week – and rightly so, it’s a huge development, but the revamp of Google’s entire UI is also a big thing too, and could have some profound effects on user interaction with [...]

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Is there such a thing as a bad SEO client?

By On June 27, 2011 · Leave a Comment
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Taming the Panda

By On June 15, 2011 · Leave a Comment

Over the past couple of months I’ve been involved in a lot of discussions about the Google Panda Update at conferences and also as part of work I’ve done providing material for a couple of magazines.  Despite having been originally rolled out back in February in the [...]

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Abiding Themes 8 / Increasing Website Speed

By On May 23, 2011 · Leave a Comment

Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things.  Google itself has always [...]

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SEO, Chaos Theory, and Unintended Consequences

By On May 17, 2011 · Leave a Comment

In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane.  While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The [...]

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The Real Cost of Cheap SEO

By On May 13, 2011 · 4 Comments

Every marketing channel that a business uses should contribute to the overall profitability of the organisation.  Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business.  An over simplification would be to divide the digital channels [...]

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The Evolution of Links

By On May 9, 2011 · Leave a Comment

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first [...]

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