It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]
Tag Archives: SEO
SEO Forecasting
Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out of your control, however that’s also the case […]
New SiteLinks in Google
Last week it appeared that Google were testing a new format for SiteLinks in the organic search results. The big difference with these compared to what we see at the moment is that they’re, well, big: This compares to the normal version of SiteLinks which look like this: Right now, appearances of the new SiteLinks seems […]
The New Look Google SERPs
Google+ has been getting all the big headlines this week – and rightly so, it’s a huge development, but the revamp of Google’s entire UI is also a big thing too, and could have some profound effects on user interaction with search results. Some of the changes are bigger than others, and some will have […]
Is there such a thing as a bad SEO client?
Taming the Panda
Over the past couple of months I’ve been involved in a lot of discussions about the Google Panda Update at conferences and also as part of work I’ve done providing material for a couple of magazines. Despite having been originally rolled out back in February in the US, and April in other territories, Panda remains […]
Abiding Themes 8 / Increasing Website Speed
Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things. Google itself has always been fast, eschewing flashy design in favour of functionality, and with […]
SEO, Chaos Theory, and Unintended Consequences
In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane. While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The Australian sugar cane output made up a large […]
The Real Cost of Cheap SEO
Every marketing channel that a business uses should contribute to the overall profitability of the organisation. Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business. An over simplification would be to divide the digital channels into two main areas: Awareness Response Awareness channels […]
The Evolution of Links
To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time. When Google’s PageRank algorithm was first created, the simple fact was that links were […]