Abiding Themes 8 / Increasing Website Speed

Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things.  Google itself has always been fast, eschewing flashy design in favour of functionality, and with […]

More Effective Advertising in SEO

Click through rate is a key optimisation metric in most paid channels because there is explicit data regarding the number of page impressions provided by the publisher.  Natural Search and social media activity don’t generally provide marketers with that kind of information although there are ways to approximate it and to produce valid data to […]