Currently viewing the tag: "marketing"

SAScon 2011 / Social Commerce

By On May 31, 2011 · Leave a Comment

If there was a single theme to SASCon 2011, it was  the convergence of different digital disciplines.  How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform [...]

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Using Loss Leaders in Google Shopping

By On May 16, 2011 · Leave a Comment

Google Shopping provides very high quality traffic for retail websites, as it is pre-qualified and very targeted.  It’s very simple to set up, and once you’re approved, then you start getting traffic pretty much straight away.  The fact that the results are included into the main natural [...]

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The Real Cost of Cheap SEO

By On May 13, 2011 · 4 Comments

Every marketing channel that a business uses should contribute to the overall profitability of the organisation.  Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business.  An over simplification would be to divide the digital channels [...]

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Abiding Theme 5 / Measure Everything

By On January 30, 2011 · Leave a Comment

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan.

The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, [...]

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Abiding Themes 4 / The Importance of Brands

By On January 28, 2011 · 2 Comments

Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand.

Whether you’re a [...]

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