The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. According to the company spokesman, they’ve just finished redeveloping their website, and the need […]
Tag Archives: Link building
Stop Using Obvious Anchor Text
I generally take the view that search engine algorithms are written to approximate human perception of relevance. They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour. In theory, a website that better reflects human behaviour will be one that receives better search […]
The Evolution of Links
To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time. When Google’s PageRank algorithm was first created, the simple fact was that links were […]