Currently viewing the tag: "Link building"

A Master Class in Link Bait

By On June 18, 2012 · Leave a Comment

The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. [...]

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Stop Using Obvious Anchor Text

By On October 20, 2011 · 3 Comments

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human [...]

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The Evolution of Links

By On May 9, 2011 · Leave a Comment

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first [...]

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