The first question that you need to ask yourself when building a website is: What does this do for users? Not: What does this do for me? The reason for this is that if a website is solely about the publisher, rather than an end user, there is no valid use case for anyone actually […]
Tag Archives: Google
Abiding theme 3 / Social Media is Not SEO
But they’re part of the same thing… There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic planning in the other. From the number of […]
Abiding Themes 2 / Privacy
For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user. However, when you look at the level of minutiae about their daily lives and relationships that people happily […]