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Abiding Themes 6 / Adding Value

By On January 31, 2011 · Leave a Comment

The first question that you need to ask yourself when building a website is:

What does this do for users?

Not:

What does this do for me?

The reason for this is that if a website is solely about the publisher, rather than an end user, there [...]

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Abiding theme 3 / Social Media is Not SEO

By On January 27, 2011 · 1 Comment

But they’re part of the same thing…

There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic [...]

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Abiding Themes 2 / Privacy

By On January 26, 2011 · 1 Comment

For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user.  However, when you look at the level of minutiae about [...]

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