Currently viewing the tag: "Google"
Pages for business in Google+ have been available since November 7 last year, and brands have been having a lot of success with them. Apparently.
For me though, the real barrier to businesses promoting their G+ pages is the unwieldy URLs. While a company can overlay their own branding onto Facebook and Twitter with their […]
It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]
…if you’re moving in the wrong direction.
Big numbers are big news, and if you want to know the moment when businesses all over the world “switched on” to thinking about Social Media as being a massive opportunity for driving additional revenue, you need to look no further than December 2008 when it was revealed […]
Google+ has been getting all the big headlines this week – and rightly so, it’s a huge development, but the revamp of Google’s entire UI is also a big thing too, and could have some profound effects on user interaction with search results.
Some of the changes are bigger […]
I wrote a post yesterday on the Latitude Digital Marketing blog about the introduction of Google+, in which I touched on some of the exciting features that Google are bringing to the market. Following on from the relatively disappointing Buzz, which appears to have gone much the same way […]
To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time. When Google’s PageRank algorithm was first created, the simple fact was that links were […]
Another week, and another high profile website receives a dose of the Google Ban Hammer following on from a very public outing over the use of so-called questionable SEO techniques.
Milanoo, the fast growing fashion retailer was outed by TechCrunch following an investment from Sequoia Capital, and has subsequently been severely penalised in […]
It’s been announced that Google have acquired BeatThatQuote, a UK financial comparison website for £37.7 million pounds. Compared to some of Google’s other acquisitions over the past few years, this isn’t a huge one in financial terms, but it is a very big deal in terms of ethics and a perceived conflict of […]
…Now more like normal search.
Conventional wisdom is that Google are already incorporating a lot of social media signals into their ranking algorithms – a blog post will typically pick up some super fast rankings if you tweet it – but they keep their actual social search product pretty low key.
Google Social Search has […]
If there is one thing that is becoming increasingly clear to people working in all channels of marketing from SEO through to print advertising and TV, it is that Social Media is becoming more and more important in every aspect of our work. Whether you look at the impact of social cues on SEO activity, […]
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