If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great [...]
Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years. The stratospheric valuations over the past 12 months, which have seen the [...]
Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members:
There have been two main stages in Facebook’s growth, the early part where it was slowly [...]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about [...]
If there is one thing that is becoming increasingly clear to people working in all channels of marketing from SEO through to print advertising and TV, it is that Social Media is becoming more and more important in every aspect of our work. Whether you look at [...]
But they’re part of the same thing…
There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic [...]
For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user. However, when you look at the level of minutiae about [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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