Which Social Network Delivers the Most Traffic?

If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it.  Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital.  Assuming that you have a great message that you know will resonate really well […]

Facebook / Growing Where?

Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members: There have been two main stages in Facebook’s growth, the early part where it was slowly gaining acceptance and traction, and then the massive increase in […]

What are Facebook / Twitter Worth?

There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion.  That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]

Abiding theme 3 / Social Media is Not SEO

But they’re part of the same thing… There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic planning in the other.  From the number of […]

Abiding Themes 2 / Privacy

For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user.  However, when you look at the level of minutiae about their daily lives and relationships that people happily […]