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If there was a single theme to SASCon 2011, it was the convergence of different digital disciplines. How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform [...]
The fundamental difference between old media and new media is the idea of discussion. While TV and print are essentially one way channels of communication, the web is a platform for response. It was conceived as a means of sharing information between locations rather than just transmitting.
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