Currently viewing the tag: "branding"

Why Fake Reviews are a Bad Idea

By On September 5, 2011 · 2 Comments

Behavioural research is big business.  Every year, millions of pounds are invested in customer research ahead of product launches.  Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market [...]

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Deserve your rankings: Brand

By On August 11, 2011 · 1 Comment

Google favours brands.  That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results.  For Authority, read brand.

Brands are better for users.  They provide an implicit guarantee of expectations.  A strong [...]

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Abiding Themes 4 / The Importance of Brands

By On January 28, 2011 · 2 Comments

Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand.

Whether you’re a [...]

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