Currently viewing the tag: "analytics"

Follower Count: The New Hit Counter

By On February 24, 2011 · 2 Comments

We live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute reality.  Or it might be, it all depends on what the numbers say.

Evolving [...]

Continue Reading →

Is More Data Always Better?

By On February 6, 2011 · Leave a Comment

I call Jade my little girl, but the truth is that at 10 years old, she’s almost as tall as me, and I think that she’d probably win a fight.  Anyway, last year, Jade was diagnosed with type 1 Diabetes, which means that she has to take [...]

Continue Reading →

Abiding Theme 5 / Measure Everything

By On January 30, 2011 · Leave a Comment

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan.

The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, [...]

Continue Reading →