Well, to begin with, a post about the Renault Scenic might seem a little out of place on a blog that is ostensibly about social media and SEO, however bear with me, because in this case, the Renault Scenic is actually highly relevant to SEO in the context of this particular blog post.
If you’re […]
Google favours brands. That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results. For Authority, read brand.
Brands are better for users. They provide an implicit guarantee of expectations. A strong brand delivers consistent, expected results to its users, […]
Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped into a thread due to the common use […]
I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank. They’re probably not idiots (probably), but they’re a little bit misguided.
PageRank works in a similar way to academic citation. A paper that is cited in multiple related papers […]
…Facebook announced that they had hit 750 million users including roughly half the UK population.
…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.
…While it was invitation only, Google+ clocked up more than 20 million users in about 3 […]
I’ve had a number of conversations with various people at different digital agencies where there is still a struggle about defining a social media product for their clients. This applies to guys at media agencies, search agencies, and email agencies, and it’s no real surprise. When you look at a lot of the offerings that […]
…if you’re moving in the wrong direction.
Big numbers are big news, and if you want to know the moment when businesses all over the world “switched on” to thinking about Social Media as being a massive opportunity for driving additional revenue, you need to look no further than December 2008 when it was revealed […]
There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before. With Twitter, Facebook, and blogs, the opinion of a single person can be transmitted around the world almost instantly, and […]
A while ago, I posted about the importance of privacy, and controlling how your personal information is being shared and used by the services that you engage with on line. Over the past few months since I wrote that post, we’ve seen the furore about super injunctions being played out across Twitter, and over […]
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