Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to around 10% of all queries. That makes it [...]
A while ago I posted about comment spam, and discussed the structure by which spammers post seemingly innocuous comments on blogs automatically in order to return later with a more aggressive post that takes advantage of them being approved the first time.
At the time I was getting a lot of comments thanking [...]
Behavioural research is big business. Every year, millions of pounds are invested in customer research ahead of product launches. Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market will react to their product, the better they [...]
Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out of your control, however that’s also the case [...]
Well, to begin with, a post about the Renault Scenic might seem a little out of place on a blog that is ostensibly about social media and SEO, however bear with me, because in this case, the Renault Scenic is actually highly relevant to SEO in the context of this particular blog post.
If you’re [...]
Google favours brands. That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results. For Authority, read brand.
Brands are better for users. They provide an implicit guarantee of expectations. A strong brand delivers consistent, expected results to its users, [...]
Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped into a thread due to the common use [...]
I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank. They’re probably not idiots (probably), but they’re a little bit misguided.
PageRank works in a similar way to academic citation. A paper that is cited in multiple related papers is deemed to be [...]
…Facebook announced that they had hit 750 million users including roughly half the UK population.
…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.
…While it was invitation only, Google+ clocked up more than 20 million users in [...]
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