Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out of your control, however that’s also the case [...]
Well, to begin with, a post about the Renault Scenic might seem a little out of place on a blog that is ostensibly about social media and SEO, however bear with me, because in this case, the Renault Scenic is actually highly relevant to SEO in the context of this particular blog post.
If you’re [...]
Google favours brands. That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results. For Authority, read brand.
Brands are better for users. They provide an implicit guarantee of expectations. A strong brand delivers consistent, expected results to its users, [...]
Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped into a thread due to the common use [...]
I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank. They’re probably not idiots (probably), but they’re a little bit misguided.
PageRank works in a similar way to academic citation. A paper that is cited in multiple related papers is deemed to be [...]
Last month…
…Facebook announced that they had hit 750 million users including roughly half the UK population.
…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.
…While it was invitation only, Google+ clocked up more than 20 million users in [...]
Last week it appeared that Google were testing a new format for SiteLinks in the organic search results. The big difference with these compared to what we see at the moment is that they’re, well, big:
This compares to the normal version of SiteLinks which look like this:
Right now, appearances of the new SiteLinks seems [...]
I’ve had a number of conversations with various people at different digital agencies where there is still a struggle about defining a social media product for their clients. This applies to guys at media agencies, search agencies, and email agencies, and it’s no real surprise. When you look at a lot of the offerings that [...]
…if you’re moving in the wrong direction.
Big numbers are big news, and if you want to know the moment when businesses all over the world “switched on” to thinking about Social Media as being a massive opportunity for driving additional revenue, you need to look no further than December 2008 when it was revealed [...]
There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before. With Twitter, Facebook, and blogs, the opinion of a single person can be transmitted around the world almost instantly, and [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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