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Simple

By Quumf On October 6, 2011 · Leave a Comment

can be harder than complex

Steve Jobs, 1955-2011, RIP

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Speaking at the Figaro Social Media Conference

By Quumf On October 3, 2011 · Leave a Comment

Last week, on behalf of Latitude, I presented about social  marketing at the Figaro Digital Social media conference at the Magic Circle.  It was a phenomenal venue to speak at, and a really great day with some excellent presenters from a range of agencies and businesses [...]

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Better Attribution of Sources

By Quumf On September 26, 2011 · Leave a Comment

I’ve blogged before about the importance of linking out in order to establish credibility for your content in line with the expectations of Google’s PageRank algorithm.  Proper citation of sources is an essential aspect of the academic model that PageRank derives from and it lends a great deal of weight to content [...]

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Conversion Friendly Websites

By Quumf On September 20, 2011 · Leave a Comment

Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites.  I thought it would be a good idea to follow it [...]

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Conversion Friendly Web Design

By Quumf On September 19, 2011 · 2 Comments

There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years.  At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design [...]

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Accessing Android Market on Non Supported Devices

By Quumf On September 15, 2011 · Leave a Comment

I picked up a relatively cheap 7″ Android tablet recently, and like most of the generic tabs that you can get it didn’t support the full Google experience (mail / docs / G+ etc).  Most frustratingly, it also didn’t come with Android Market installed which meant I needed to use one of the 3rd party [...]

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App Store Optimisation

By Quumf On September 12, 2011 · 1 Comment

There’s no denying that iPhone has changed the way that we view mobile devices.  Mobile apps were nothing new, but the execution of the App Store has revolutionised the way we buy software, and given rise to a massive change in the way that developers can promote their applications.

It’s all about the numbers

In [...]

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Bing: Social matters – prioritise users

By Quumf On September 9, 2011 · Leave a Comment

Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to around 10% of all queries.  That makes it [...]

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Lessons from Comment Spam

By Quumf On September 7, 2011 · Leave a Comment

A while ago I posted about comment spam, and discussed the structure by which spammers post seemingly innocuous comments on blogs automatically in order to return later with a more aggressive post that takes advantage of them being approved the first time.

At the time I was getting a lot of comments thanking [...]

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Why Fake Reviews are a Bad Idea

By Quumf On September 5, 2011 · 2 Comments

Behavioural research is big business.  Every year, millions of pounds are invested in customer research ahead of product launches.  Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market will react to their product, the better they [...]

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    • Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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