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6 Degrees of Gary Speed

By Quumf On November 29, 2011 · Leave a Comment

There used to be a paradigm that only only six steps separated us from anyone else on the planet.  The small world phenomenon even spawned a game “The Six Degrees of Kevin Bacon” – there’s even a website for it which allows you to calculate the Bacon number  for any actor based [...]

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Infographic: Infographic Use

By Quumf On November 23, 2011 · Leave a Comment

Here’s a beautiful infographic that shows infographic use.

It’s not particularly accurate, but it isn’t meant to be.  Like most infographics that you’ll see, it is there to tell a story and to bend the facts a little bit to present some information in a particular way.

The representation of data has a huge impact [...]

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Cloaking still works … Why

By Quumf On November 22, 2011 · 1 Comment

Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a technique that has been consigned to the depths [...]

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Will Google+ get 100 million members for Christmas?

By Quumf On November 17, 2011 · Leave a Comment

According to Search Engine Land, around a billion people around the world use Google each month, but so far, the number of those who’ve taken the steps to join Google+ are relatively small.  Depending on who you talk to, membership is somewhere between 40 and 80 million right now.  It’s not exactly small beans, but [...]

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How much data is enough?

By Quumf On November 11, 2011 · 2 Comments

With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+.  At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of time.  Once app developers have had the chance [...]

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Google Encrypted Search

By Quumf On November 1, 2011 · Leave a Comment

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt [...]

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Better Engagement Strategies

By Quumf On October 26, 2011 · Leave a Comment

There’s an acceleration in the  importance of social signals to search engines as part of their ranking calculations., and from my perspective, these fall into two main categories:the engagement of users with content, and the willingness of users to share content.

Engagement

Engagement relates to the way in which users interact with a website throughout [...]

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Save Our Data

By Quumf On October 20, 2011 · Leave a Comment

I’m not going to write a full post about Google taking away referrer data, but I thought it would be fun to create a couple of badges that you might want to use as a peaceful protest against it.

Here is a nice campaign badge for Save Our Data (SOD) that you might want to [...]

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Stop Using Obvious Anchor Text

By Quumf On October 20, 2011 · 3 Comments

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human behaviour will be one that receives better search [...]

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Online Reputation Protection

By Quumf On October 10, 2011 · Leave a Comment

When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic.  In part this is due to the research / conversion process [...]

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      James Lowery
    • Back at work in the UK. I brought chocolates. They've all gone.
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      2013/04/25 21:33
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      2013/04/22 11:54
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