The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform. I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand by that.
Google is a search company. [...]
So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and it’s so amazing that the company behind it [...]
Remember Google bombing? It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase. It meant that when you searched for miserable failure in Google, the top ranking result was for President Dubya. Google bombing worked because SEO and [...]
From what some people tell me, you’d think that SEO was a pretty straightforward affair. You get some keywords into a web page and then get some links. Simple. They’d probably say the same about any digital channel:
PPC – pop some keywords into Google and set your bids Display – buy some inventory and [...]
Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle of the worst recession since the [...]
Core to any brand is the idea of what makes it special. What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them. Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. [...]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be a pivotal time for online marketers, and that [...]
You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel.
Number of fans in Facebook
While it might not be something that you want to track on a daily basis, knowing how many people [...]
It’s that time of year when a young man’s (or woman’s) thoughts turn to awards and recognition, and with this in mind, it’s time we ran a little competition.
What are the best social media and SEO blogs? You have until Monday 13th December 2 011 to enter your nominations via the comments form below [...]
Back in February, I posted about the value of Facebook and Twitter. This was at a time where a big investment from Goldman Sachs had put them at around the $50 billion mark. Back then, with just (!) 600 million users, the value of each user was about $83. The current figure places [...]
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- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.2013/06/11 09:15
- Biggest change in iOS7 Seems to be Default Bing. Pretty massive news given Apple's marketshare2013/06/10 13:02
- Leaving #sascon a bit earlier than I'd wanted, but great fun so far and very useful.2013/06/07 01:03
- I'm presenting at #sascon later this morning. Come and say "Hi" if you're around. Don't say anything else though. No time to talk...2013/06/06 22:34
- Yes, we're small and insignificant against the eye-watering scale of space.
http://t.co/AWuKCXWfAp2013/06/03 00:43
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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