Quumf

Can we start using HTML5 now?

Quumf — Mon, 14 May 2012 08:03:05 +0000

It’s 15 years in December since the specification for HTML 4 was published by the W3C. That’s a long time, and the web has changed quite a bit since then which is why in 2004, the W3C started work on the specification for HTML5, although like any community [...]

Does Pinterest Really Drive more sales than Facebook?

Quumf — Thu, 10 May 2012 17:08:54 +0000

According to this post on econsultancy, the answer would appear to be yes.

At the risk of sounding like a killjoy on this though, I can’t help feeling that the methodology behind the story is a little suspect, and comes down to the way in which [...]

Penguins, Spinning, Spam, and Outbound Links

Quumf — Tue, 01 May 2012 08:15:41 +0000

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12

Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding [...]

Over-optimisation

Quumf — Mon, 23 Apr 2012 07:23:49 +0000

SEO is pretty straightforward isn’t it?

You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get [...]

Which Social Network Delivers the Most Traffic?

Quumf — Wed, 07 Mar 2012 09:14:01 +0000

If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great message [...]

10 Google+ Tips for Businesses

Quumf — Mon, 05 Mar 2012 08:23:45 +0000

The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform. I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand [...]

Dear Bloomreach, Please fuck off. Yours sincerely, the Internet

Quumf — Thu, 23 Feb 2012 08:58:04 +0000

So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and it’s [...]

Digital Smears

Quumf — Thu, 16 Feb 2012 08:50:40 +0000

Remember Google bombing? It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase. It meant that when you searched for miserable failure in Google, the top ranking result was for President [...]

If you can do it in house, why the f#*k don’t you?

Quumf — Tue, 07 Feb 2012 08:34:19 +0000

From what some people tell me, you’d think that SEO was a pretty straightforward affair. You get some keywords into a web page and then get some links. Simple. They’d probably say the same about any digital channel:

PPC – pop some keywords into Google and set your [...]

Do you even know what Google+ is?

Quumf — Fri, 27 Jan 2012 08:22:10 +0000

Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle [...]