Quumf

Orange Customer Services: Unhelpful, Rude, Arrogant

Quumf — Mon, 11 Mar 2013 09:09:52 +0000

Orange Customer Services are unhelpful, truculent, dishonest robots with no concept of customer care. They’re not my favourite people at the moment. In addition to the above, I’ve found them evasive, uninformed and unempowered, and the experiences I’ve had are of a team who are de-motivated to the [...]

Wake Up SEO

Quumf — Sun, 24 Feb 2013 22:09:18 +0000

The fact that there have been so many plausible theories put out about why Interflora got penalised says a lot about how far over the line they’d gone with their SEO recently.

We had @searchmartin‘s theory about Interflora overdoing the guest post / blogger outreach thing. [...]

Are we having fun yet?

Quumf — Mon, 12 Nov 2012 22:27:43 +0000

It’s sometimes difficult to fathom out just how much the world has changed in the last 10 years. The web is ubiquitous. Our computers are no longer a beige box hidden away in the corner, they’re in our hands, our pockets, and our TV sets. Everything is on [...]

Another Box (Almost) Ticked: Vanity URLs in Google+

Quumf — Mon, 13 Aug 2012 19:55:35 +0000

Pages for business in Google+ have been available since November 7 last year, and brands have been having a lot of success with them. Apparently.

For me though, the real barrier to businesses promoting their G+ pages is the unwieldy URLs. While a company can overlay their own [...]

A Master Class in Link Bait

Quumf — Mon, 18 Jun 2012 05:07:19 +0000

The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. According to the company [...]

Can we start using HTML5 now?

Quumf — Mon, 14 May 2012 08:03:05 +0000

It’s 15 years in December since the specification for HTML 4 was published by the W3C. That’s a long time, and the web has changed quite a bit since then which is why in 2004, the W3C started work on the specification for HTML5, although like any community [...]

Does Pinterest Really Drive more sales than Facebook?

Quumf — Thu, 10 May 2012 17:08:54 +0000

According to this post on econsultancy, the answer would appear to be yes.

At the risk of sounding like a killjoy on this though, I can’t help feeling that the methodology behind the story is a little suspect, and comes down to the way in which [...]

Penguins, Spinning, Spam, and Outbound Links

Quumf — Tue, 01 May 2012 08:15:41 +0000

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12

Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding [...]

Over-optimisation

Quumf — Mon, 23 Apr 2012 07:23:49 +0000

SEO is pretty straightforward isn’t it?

You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get [...]

Which Social Network Delivers the Most Traffic?

Quumf — Wed, 07 Mar 2012 09:14:01 +0000

If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great message [...]