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Are we having fun yet?

By On November 12, 2012 · Leave a Comment

It’s sometimes difficult to fathom out just how much the world has changed in the last 10 years.  The web is ubiquitous.  Our computers are no longer a beige box hidden away in the corner, they’re in our hands, our pockets, and our TV sets.  Everything is [...]

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Best SEO & Social Blogs 2011 / Nominations

By On December 6, 2011 · Leave a Comment

It’s that time of year when a young man’s (or woman’s) thoughts turn to awards and recognition, and with this in mind, it’s time we ran a little competition.

What are the best social media and SEO blogs?  You have until Monday 13th December 2 011 to [...]

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6 Degrees of Gary Speed

By On November 29, 2011 · Leave a Comment

There used to be a paradigm that only only six steps separated us from anyone else on the planet.  The small world phenomenon even spawned a game “The Six Degrees of Kevin Bacon” – there’s even a website for it which allows you to [...]

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Simple

By On October 6, 2011 · Leave a Comment

can be harder than complex

Steve Jobs, 1955-2011, RIP

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Deserve your rankings: Brand

By On August 11, 2011 · 1 Comment

Google favours brands.  That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results.  For Authority, read brand.

Brands are better for users.  They provide an implicit guarantee of expectations.  A strong [...]

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More effective tracking of Social traffic

By On February 23, 2011 · 3 Comments

When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving.  Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the [...]

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Data are useless

By On February 15, 2011 · Leave a Comment

…without analysis

That might seem a little bit dramatic, but its true.  In the truest sense, data are the basic raw numbers that underlie things.  Without context, they are worthless.  Here are some data:

19, 15, 34, 13, 17, 25, 22

That’s not going to be very helpful to anyone.  Sure you [...]

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Who will challenge Facebook

By On February 11, 2011 · Leave a Comment

Since they overtook mySpace a few years ago, Facebook has been the dominant force in the social network market. With a userbase that is now approaching 600 million people, Facebook has become the single most important content sharing platform on the web and one of the biggest [...]

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