Why celebrities get Twitter right, and you get it wrong

I follow a couple of celebrities on Twitter, and I expect that you do the same.  In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder.  I guess that there are even people who signed up for Twitter solely to get their dose […]

It’s Not You, it’s Me

Have you ever been out for a drink with someone who spent the whole evening talking about themselves?  If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go. A person who only talks about one thing is dull.  A person who only talks about […]

Twitter : Keep the Information Flowing

There’s a fascinating post on the Twitter Blog that underlines the evolution of Twitter from its conception as a tool for sharing a quick status update into a communications hub.  The Tweets Must Flow is a fascinating insight into the world of Twitter, and reflects how important social media is for activism. While the article […]

Abiding Theme 5 / Measure Everything

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan. The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, but it is accepted that they are often […]

Communicate / Organise / Revolt / The Social Revolutions

Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression.  Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around. If fear is the fuel of revolution, communication is the match […]