Currently viewing the category: "twitter"

Why celebrities get Twitter right, and you get it wrong

By On February 9, 2011 · 1 Comment

I follow a couple of celebrities on Twitter, and I expect that you do the same.  In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder.  I guess that there are even people who signed [...]

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Response Tactics

By On February 7, 2011 · Leave a Comment

Unhappy customers are more likely to tell people about a bad experience than happy customers are to talk about a good one.  Ten years ago, this wasn’t so much of a problem for big business – If I had a bad experience with my bank, I would [...]

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Exactly What I Wanted

By On February 7, 2011 · Leave a Comment

I wrote a post yesterday that was basically about using data gathered from observing systems to predict future behaviour within those systems.

I used diabetes as a means of illustrating a complex system, and when I tweeted the post, I used the #hastag “#diabetes”.

Almost immediately, I [...]

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It’s Not You, it’s Me

By On February 5, 2011 · 1 Comment

Have you ever been out for a drink with someone who spent the whole evening talking about themselves?  If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go.

A person who only talks about one thing [...]

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Twitter : Keep the Information Flowing

By On January 30, 2011 · Leave a Comment

There’s a fascinating post on the Twitter Blog that underlines the evolution of Twitter from its conception as a tool for sharing a quick status update into a communications hub.  The Tweets Must Flow is a fascinating insight into the world of Twitter, and [...]

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Abiding Theme 5 / Measure Everything

By On January 30, 2011 · Leave a Comment

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan.

The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, [...]

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Communicate / Organise / Revolt / The Social Revolutions

By On January 29, 2011 · Leave a Comment

Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression.  Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around.

If fear is [...]

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