Abiding themes 9 / Power to the People

There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before.  With Twitter, Facebook, and blogs, the opinion of a single person can be transmitted around the world almost instantly, and […]

Twitter Chats – skipping the noise

Twitter’s greatest strength is also it’s greatest weakness.  The eclectic nature of the stream of consciousness micro posts that flows across your page contains everything from celebrity gossip and breaking news through to updates from friends and industry insight.  A user that follows a lot of people follows a lot of noise, and will often […]

Tweet With F$%&@#G Care / Or Fake it

The whole Chrysler Twitter story has finally sputtered and juddered to its inevitable conclusion with the US manufacturer dismissing New Media Strategies , the Social Media and Online Reputation Management company who had been running the account. According to the statement made by the social agency, they had 20 people working on the Chrysler account, […]

ASA and Social Media / What You Need to Know

Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false – claims about their products, and generally […]

More effective tracking of Social traffic

When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving.  Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the way of your data. A lot of social […]

What are Facebook / Twitter Worth?

There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion.  That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]