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There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before. With Twitter, Facebook, and blogs, the opinion of a single person can be transmitted around the world almost instantly, and […]
Twitter’s greatest strength is also it’s greatest weakness. The eclectic nature of the stream of consciousness micro posts that flows across your page contains everything from celebrity gossip and breaking news through to updates from friends and industry insight. A user that follows a lot of people follows a lot of noise, and will often […]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and was also something that gained a lot of […]
There has always been advertising on Twitter, even if Twitter didn’t make any money from it.
Almost as soon as the service launched, users realised that they could use status updates to promote other longer form content, time sensitive special offers, or general sales. The challenge was that you either had to build a significant […]
Today is 5 years to the day since the launch of Twitter, or at least 5 years to the day since Co-founder Jack Dorsey sent the following tweet:
I’m a big fan of Twitter, I use it on a daily basis to keep in touch with people, […]
The whole Chrysler Twitter story has finally sputtered and juddered to its inevitable conclusion with the US manufacturer dismissing New Media Strategies , the Social Media and Online Reputation Management company who had been running the account.
According to the statement made by the social agency, they had 20 people working on the […]
Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false – claims about their products, and generally […]
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the way of your data.
A lot of social […]
Yahoo have made some pretty shocking decisions of late, but the one that really stands out was the way in which they managed to totally squander the opportunity that Delicious gave them over a 5 year period.
When Yahoo bought Delicious in late 2005, they paid something like $20 million for […]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]
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