Google’s latest foray into adding a layer of social media on top of their existing search algorithm is an interesting one. It’s also likely to be colossally important – it will just take a little while.
Google +1 is essentially a like button. Logged [...]
It can be pretty tricky getting the tone of voice right on a company blog. Too formal, and you run the risk of not really engaging with your readers, too informal and you lack credibility…
Beyond that, it’s also important to remember that in mind that formality [...]
Back in the day, pretty much every website you visited wanted to be your home page, and offered you the opportunity to “choose them”. I was never certain why I would want to have something like Johns-Televisions.co.uk as my home page, so I just stuck with Google.
Today is 5 years to the day since the launch of Twitter, or at least 5 years to the day since Co-founder Jack Dorsey sent the following tweet:
I’m a big fan of Twitter, I use it on [...]
The whole Chrysler Twitter story has finally sputtered and juddered to its inevitable conclusion with the US manufacturer dismissing New Media Strategies , the Social Media and Online Reputation Management company who had been running the account.
According to the statement made by the [...]
I’ve been using bit.ly as my URL shortener of choice for a while (that’s something I never thought I would say) – the main reason being the stats that you can get about traffic via their web interface.
They recently updated the look and [...]
I’ve been playing Empire Avenue for about 6 months, and it’s probably the main reason why I’ve become much more prolific at blogging, Tweeting, and generally getting more active within social media.
The premise of Empire Avenue is simple. Users are companies, and their [...]
The idea of Google incorporating some kind of social network into their basic search functionality is nothing new, and the fact is that search relevance in 2011 and beyond needs to be defined by peer recommendation rather than external and uncontrolled factors such as artificial link building. [...]
I wrote a post about Quora taking a more authoritative approach to Q&A than other existing mass market answers websites, and it has had plenty of traction, and tonnes of coverage off the back of it. What it hasn’t had is the expected influx of [...]
Facebook’s phenomenal rate of growth over the past few years has meant that more than half a billion people around the world are now using the social network to communicate and engage with friends and businesses.
I was doing some research this week for a presentation I [...]
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