Within about a minute of me writing this post and hitting “publish”, it will be in the Google index, and will probably be ranking for an exact match of the title. That’s a combination of a number of factors coming into play and is a real eye opener for any marketer who wants to […]
Every now and then, something comes along that is so elegant and simple that you wonder why it hadn’t been around for years, and hate yourself for not pulling your finger out and doing it yourself.
I’ve been waiting for an invitation to ifttt.com since I first heard of it, and now I […]
There was an interesting story carried by many of the UK papers this morning that provided an eye opening statistic about the penetration of Social Media into the under 18 age group.
According to a survey of 25,000 under 18s across Europe carried out by European Kids Online as part of their child protection remit:
There are two ways to approach social media marketing: Long term, and Short Term.
The long term way of increasing the level of engagement that a business has with its consumer base, and the goal of increasing lifetime profitablity of customers through greater understanding and a deeper relationship. This is the type of social media […]
I’ve sporadically used Flock over the past few years, and I liked a lot of what it did, so it’s a disappointment to hear that support is being dropped later this month.
Arguably Flock was a little bit ahead of its time. When it Launched in 2005 there was no Twitter, and Facebook was still […]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and was also something that gained a lot of […]
There has always been advertising on Twitter, even if Twitter didn’t make any money from it.
Almost as soon as the service launched, users realised that they could use status updates to promote other longer form content, time sensitive special offers, or general sales. The challenge was that you either had to build a significant […]
a while ago I posted about how a follower count was fast becoming the new hit counter – a piece of data without any context that could get in the way of understanding what the metric for success of a social media campaign was. The point being that it is not the number of […]
Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years. The stratospheric valuations over the past 12 months, which have seen the social network hit a valuation of close to $70 […]
You might have arrived at this site because you’ve seen status updates in Facebook over the past few days that suggest that premium subscriptions are coming to Facebook. This post was originally published as an April Fool article back in April 2011, and as such should not be taken seriously.
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