You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel.
Number of fans in Facebook
While it might not be something that you want to track on a daily basis, knowing how many people […]
Back in February, I posted about the value of Facebook and Twitter. This was at a time where a big investment from Goldman Sachs had put them at around the $50 billion mark. Back then, with just (!) 600 million users, the value of each user was about $83. The current figure places the […]
Here’s a beautiful infographic that shows infographic use.
It’s not particularly accurate, but it isn’t meant to be. Like most infographics that you’ll see, it is there to tell a story and to bend the facts a little bit to present some information in a particular way.
The representation of data has a huge impact […]
According to Search Engine Land, around a billion people around the world use Google each month, but so far, the number of those who’ve taken the steps to join Google+ are relatively small. Depending on who you talk to, membership is somewhere between 40 and 80 million right now. It’s not exactly small beans, but […]
With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+. At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of time. Once app developers have had the chance […]
There’s an acceleration in the importance of social signals to search engines as part of their ranking calculations., and from my perspective, these fall into two main categories:the engagement of users with content, and the willingness of users to share content.
Engagement relates to the way in which users interact with a website throughout […]
Last week, on behalf of Latitude, I presented about social marketing at the Figaro Digital Social media conference at the Magic Circle. It was a phenomenal venue to speak at, and a really great day with some excellent presenters from a range of agencies and businesses who are engaged […]
Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to around 10% of all queries. That makes it pretty important.
Apologies if you’ve already seen this one, but it’s new to me. I logged into Facebook this morning and saw something new. At the top of my news feed, a group of posts had been linked together by subject:
It appears that the posts have been grouped into a thread due to the common use […]
…Facebook announced that they had hit 750 million users including roughly half the UK population.
…Twitter told the world that they had hit 200 million users with almost half a million new accounts each day.
…While it was invitation only, Google+ clocked up more than 20 million users in about 3 […]
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