As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting.
However, what I can’t get my head around is the numbers that are being thrown around.
Particularly the “up to 50 million” number that keeps appearing.
The backstory, in case you’ve been living under […]
That title’s probably a bit harsh.
Over the weekend, there were a bunch of stories about Elle Darby. In case you missed it, she’s , the “social media influencer” who got herself into bother from the White Moose Café in Dublin after trying to use her e-fame to blag […]
Pages for business in Google+ have been available since November 7 last year, and brands have been having a lot of success with them. Apparently.
For me though, the real barrier to businesses promoting their G+ pages is the unwieldy URLs. While a company can overlay their own branding onto Facebook and Twitter with their […]
According to this post on econsultancy, the answer would appear to be yes.
At the risk of sounding like a killjoy on this though, I can’t help feeling that the methodology behind the story is a little suspect, and comes down to the way in which people use Pinterest vs the way that […]
SEO is pretty straightforward isn’t it?
You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get a load of links to that page […]
If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great message that you know will resonate really well […]
The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform. I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand by that.
Google is a search company. […]
Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle of the worst recession since the 1920s, […]
Core to any brand is the idea of what makes it special. What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them. Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. […]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be a pivotal time for online marketers, and that a […]
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