It’s been announced that Google have acquired BeatThatQuote, a UK financial comparison website for £37.7 million pounds. Compared to some of Google’s other acquisitions over the past few years, this isn’t a huge one in financial terms, but it is a very big deal [...]
People often seem to overlook the fact that Google are already a company that completely embraces social media. They already own a number of social networking websites:
Orkut Buzz Picassa Blogspot …
And a few of their products also have a social layer embedded in them:
There’s a phenomenally interesting post over on Econsultancy today about the massive influence that both social media and natural search have on overall traffic and sales for websites.
The post was based on a stack of aggregated data from TagMan from [...]
An online community is much the same as an offline community: a connected group of people with a shared interest. This could be a social group, people who like the same music, people who are interested in the same kind of sports, or people who share a [...]
Google often use a big news story to slip out a smaller, but often more profound change within their company and the way in which they present their results.
This week’s big anti-spam change was publicly launched just after another blog post in which the [...]
On Thursday Google pulled the trigger on “content farms“, making a big change to their algorithm which they hope will result in less low quality sites appearing at the top of the results. This has been a growing problem over the [...]
We live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute reality. Or it might be, it all depends on what the numbers say.
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the [...]
Yahoo have made some pretty shocking decisions of late, but the one that really stands out was the way in which they managed to totally squander the opportunity that Delicious gave them over a 5 year period.
When Yahoo bought Delicious in [...]
…Now more like normal search.
Conventional wisdom is that Google are already incorporating a lot of social media signals into their ranking algorithms – a blog post will typically pick up some super fast rankings if you tweet it – but they keep their actual social search [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
- Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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