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"Search Marketing"
Within about a minute of me writing this post and hitting “publish”, it will be in the Google index, and will probably be ranking for an exact match of the title. That’s a combination of a number of factors coming into play and is a [...]
At some point fairly soon, the underlying rules of SEO are going to change fundamentally. The growth in the importance of user feedback from social media channels, coupled with the growth in the amount of usable demographic data held by Google means that within the [...]
Click through rate is a key optimisation metric in most paid channels because there is explicit data regarding the number of page impressions provided by the publisher. Natural Search and social media activity don’t generally provide marketers with that kind of information although there are ways to [...]
Actually, it’s unfair to tar all SEO professionals with the same brush. I work in SEO, and my team are innovative, intelligent, and share the kind of user-centric approach to SEO that I prefer. The kind of people who disappoint me most are the “people” who [...]
Google’s latest foray into adding a layer of social media on top of their existing search algorithm is an interesting one. It’s also likely to be colossally important – it will just take a little while.
Google +1 is essentially a like button. Logged [...]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any [...]
It can be pretty tricky getting the tone of voice right on a company blog. Too formal, and you run the risk of not really engaging with your readers, too informal and you lack credibility…
Beyond that, it’s also important to remember that in mind that formality [...]
From a usability perspective, incorporating a search function into a website is a good idea. The current paradigm for finding information online is to visit a search engine – most often Google – and then type in your query before receiving the 10 most relevant websites back [...]
There has already been plenty written about the Google Farmer (or alternatively Google Panda) Update over the past few weeks. The decision to batter so-called content farms algorithmically with lower visibility based on the quality of the content that was being published was met with a completely [...]
The idea of Google incorporating some kind of social network into their basic search functionality is nothing new, and the fact is that search relevance in 2011 and beyond needs to be defined by peer recommendation rather than external and uncontrolled factors such as artificial link building. [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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