Currently viewing the category: "Search Marketing"

Google+ 1 day later…

By On June 30, 2011 · 1 Comment

I wrote a post yesterday on the Latitude Digital Marketing blog about the introduction of Google+, in which I touched on some of the exciting features that Google are bringing to the market.  Following on from the relatively disappointing

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Is there such a thing as a bad SEO client?

By On June 27, 2011 · Leave a Comment
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Taming the Panda

By On June 15, 2011 · Leave a Comment

Over the past couple of months I’ve been involved in a lot of discussions about the Google Panda Update at conferences and also as part of work I’ve done providing material for a couple of magazines.  Despite having been originally rolled out back in February in the [...]

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Sascon 2011 / Gaming Market Focus

By On May 27, 2011 · 2 Comments

Last week I was involved in a few sessions at SASCon talking about different ways in which Social Media and SEO can be used by companies in order to increase their online sales.

The following slides are from a session that I did with [...]

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SEO, Chaos Theory, and Unintended Consequences

By On May 17, 2011 · Leave a Comment

In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane.  While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The [...]

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Using Loss Leaders in Google Shopping

By On May 16, 2011 · Leave a Comment

Google Shopping provides very high quality traffic for retail websites, as it is pre-qualified and very targeted.  It’s very simple to set up, and once you’re approved, then you start getting traffic pretty much straight away.  The fact that the results are included into the main natural [...]

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The Real Cost of Cheap SEO

By On May 13, 2011 · 4 Comments

Every marketing channel that a business uses should contribute to the overall profitability of the organisation.  Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business.  An over simplification would be to divide the digital channels [...]

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The Evolution of Links

By On May 9, 2011 · Leave a Comment

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first [...]

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Highest Paying AdSense Keywords

By On May 4, 2011 · Leave a Comment

Digital Point Forums are a lot like the Mos Eisley Cantina, and in the words of Obi Wan Kenobi:

You will never find a more wretched hive of scum and villainy.

Sure, Han Solo is occasionally going to be hanging around, but on the whole, you’re more likely [...]

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Poll: Do SEOs have a responsibility to report spam?

By On May 3, 2011 · 1 Comment

Another week, and another high profile website receives a dose of the Google Ban Hammer following on from a very public outing over the use of so-called questionable SEO techniques.

Milanoo, the fast growing fashion retailer was outed by TechCrunch following an investment from [...]

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