SEO Forecasting

Accurate forecasting is an essential part of business.  Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different.  Forecasting the return of an SEO campaign is inherently difficult:  there are a lot of factors out of your control, however that’s also the case […]

Taming the Panda

Over the past couple of months I’ve been involved in a lot of discussions about the Google Panda Update at conferences and also as part of work I’ve done providing material for a couple of magazines.  Despite having been originally rolled out back in February in the US, and April in other territories, Panda remains […]