Currently viewing the category: "Search Marketing"

Google Encrypted Search

By On November 1, 2011 · Leave a Comment

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things [...]

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Stop Using Obvious Anchor Text

By On October 20, 2011 · 3 Comments

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human [...]

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Conversion Friendly Web Design

By On September 19, 2011 · 2 Comments

There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years.  At first glance, that’s a statistic that makes you think that the phones [...]

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App Store Optimisation

By On September 12, 2011 · 1 Comment

There’s no denying that iPhone has changed the way that we view mobile devices.  Mobile apps were nothing new, but the execution of the App Store has revolutionised the way we buy software, and given rise to a massive change in the way that developers can promote [...]

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Bing: Social matters – prioritise users

By On September 9, 2011 · Leave a Comment

Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to [...]

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Lessons from Comment Spam

By On September 7, 2011 · Leave a Comment

A while ago I posted about comment spam, and discussed the structure by which spammers post seemingly innocuous comments on blogs automatically in order to return later with a more aggressive post that takes advantage of them being approved the first time.

At the time [...]

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SEO Forecasting

By On August 23, 2011 · Leave a Comment

Accurate forecasting is an essential part of business.  Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different.  Forecasting the return of an SEO campaign is inherently difficult:  there are a lot of factors out [...]

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Why you should link out more

By On August 3, 2011 · 2 Comments

I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank.  They’re probably not idiots (probably), but they’re a little bit misguided.

PageRank works in a similar way to academic citation.  A paper that is cited [...]

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New SiteLinks in Google

By On July 25, 2011 · 4 Comments

Last week it appeared that Google were testing a new format for SiteLinks in the organic search results.  The big difference with these compared to what we see at the moment is that they’re, well, big:

This compares to the normal version of SiteLinks which look like this:

[...]

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The New Look Google SERPs

By On July 1, 2011 · Leave a Comment

Google+ has been getting all the big headlines this week – and rightly so, it’s a huge development, but the revamp of Google’s entire UI is also a big thing too, and could have some profound effects on user interaction with [...]

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