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"Search Marketing"
SEO is pretty straightforward isn’t it?
You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get a load of links to that page […]
So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and it’s so amazing that the company behind it […]
From what some people tell me, you’d think that SEO was a pretty straightforward affair. You get some keywords into a web page and then get some links. Simple. They’d probably say the same about any digital channel:
PPC – pop some keywords into Google and set your bids Display – buy some inventory and […]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be a pivotal time for online marketers, and that a […]
Here’s a beautiful infographic that shows infographic use.
It’s not particularly accurate, but it isn’t meant to be. Like most infographics that you’ll see, it is there to tell a story and to bend the facts a little bit to present some information in a particular way.
The representation of data has a huge impact […]
Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a technique that has been consigned to the depths […]
With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+. At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of time. Once app developers have had the chance […]
It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]
I generally take the view that search engine algorithms are written to approximate human perception of relevance. They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour. In theory, a website that better reflects human behaviour will be one that receives better search […]
There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design agencies […]
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