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Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a [...]
With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+. At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of [...]
It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things [...]
I generally take the view that search engine algorithms are written to approximate human perception of relevance. They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour. In theory, a website that better reflects human [...]
There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first glance, that’s a statistic that makes you think that the phones [...]
There’s no denying that iPhone has changed the way that we view mobile devices. Mobile apps were nothing new, but the execution of the App Store has revolutionised the way we buy software, and given rise to a massive change in the way that developers can promote [...]
Bing might only have a 4% worldwide marketshare according to the data at Hitslink, but it’s growing fast – up 20% since this time last year, and once the search alliance rolls out worldwide, Bing’s algorithm will be providing the answers to [...]
Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out [...]
I still hear some SEOs saying that linking out is a bad thing because it “leaks” PageRank. They’re probably not idiots (probably), but they’re a little bit misguided.
PageRank works in a similar way to academic citation. A paper that is cited [...]
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Lessons from Comment Spam
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A while ago I posted about comment spam, and discussed the structure by which spammers post seemingly innocuous comments on blogs automatically in order to return later with a more aggressive post that takes advantage of them being approved the first time.
At the time [...]