This is a post I originally wrote when working at Latitude back in 2013.  They’ve refreshed their website since then, so it’s no longer available.  I was reminded of it by Paul Stevens this week, and thought it would be worth revisiting, as it is probably still as valid now as it […]

Google’s been a lot more aggressive in going after spam over the past couple of years.  Aside from the headline updates like Penguin and Panda, there’s also been a few high profile penalisations handed out – most recently Rap Genius got a brief kicking for some obvious spamming.

The one area that Google (and by […]

Here’s a Google Trends Chart showing the UK search interest in a few SEO type keywords:

See those barely visible lines at the bottom of the chart. That’s where “content marketing” and “inbound marketing” are in relation too SEO.  Link Building’s down there too, but that’s our dirty little secret isn’t it.  We don’t talk […]

The fact that there have been so many plausible theories put out about why Interflora got penalised says a lot about how far over the line they’d gone with their SEO recently.

We had @searchmartin‘s theory about Interflora overdoing the guest post / blogger outreach thing.  A bunch of bloggers getting free stuff […]