Currently viewing the category: "Search Marketing"

Penguins, Spinning, Spam, and Outbound Links

By On May 1, 2012 · 2 Comments

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12

Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step [...]

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Over-optimisation

By On April 23, 2012 · Leave a Comment

SEO is pretty straightforward isn’t it?

You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements.  Then you go off and [...]

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Dear Bloomreach, Please fuck off. Yours sincerely, the Internet

By On February 23, 2012 · Leave a Comment

So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries.  It gives you an 80% increase in traffic, and [...]

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If you can do it in house, why the f#*k don’t you?

By On February 7, 2012 · Leave a Comment

From what some people tell me, you’d think that SEO was a pretty straightforward affair.  You get some keywords into a web page and then get some links.  Simple.  They’d probably say the same about any digital channel:

PPC – pop some keywords into Google and set [...]

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Some 2012 Predictions for SEO and Social Media

By On January 4, 2012 · Leave a Comment

Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen.  My belief is that 2012 will be [...]

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Infographic: Infographic Use

By On November 23, 2011 · Leave a Comment

Here’s a beautiful infographic that shows infographic use.

It’s not particularly accurate, but it isn’t meant to be.  Like most infographics that you’ll see, it is there to tell a story and to bend the facts a little bit to present some information in a particular way.

[...]

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Cloaking still works … Why

By On November 22, 2011 · 1 Comment

Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a [...]

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How much data is enough?

By On November 11, 2011 · 2 Comments

With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+.  At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of [...]

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Google Encrypted Search

By On November 1, 2011 · Leave a Comment

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things [...]

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Stop Using Obvious Anchor Text

By On October 20, 2011 · 2 Comments

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human [...]

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