Faking it

This is a post I originally wrote when working at Latitude back in 2013.  They’ve refreshed their website since then, so it’s no longer available.  I was reminded of it by Paul Stevens this week, and thought it would be worth revisiting, as it is probably still as valid now as it was 5 years […]

My Book About SEO

It’s been a while since I’ve blogged here.  Mind you, it’s not the only place I move pixels around. One of the reasons why I haven’t written much about SEO or social media here is because I’ve been working on a book.  You can download it here: http://www.amazon.co.uk/gp/product/B016HCRPS4?*Version*=1&*entries*=0 It’s a pretty comprehensive tome.  In it I’ve […]

Oh Semalt. What are you doing now?

My exposure to Semalt is pretty much limited to filtering their crawlers from websites and removing their referrer from Analytics so my data isn’t being uselessly polluted with visits that never happened.  I’m sure that some people probably get some benefit from them, but given that their website doesn’t actually say what they do, it’s difficult to give a reasonable opinion. […]

Link Networks: The links are the footprint

Google’s been a lot more aggressive in going after spam over the past couple of years.  Aside from the headline updates like Penguin and Panda, there’s also been a few high profile penalisations handed out – most recently Rap Genius got a brief kicking for some obvious spamming. The one area that Google (and by […]

SEO’s Not Dead Until I Say So

Here’s a Google Trends Chart showing the UK search interest in a few SEO type keywords: See those barely visible lines at the bottom of the chart. That’s where “content marketing” and “inbound marketing” are in relation too SEO.  Link Building’s down there too, but that’s our dirty little secret isn’t it.  We don’t talk […]

Wake Up SEO

The fact that there have been so many plausible theories put out about why Interflora got penalised says a lot about how far over the line they’d gone with their SEO recently. We had @searchmartin‘s theory about Interflora overdoing the guest post / blogger outreach thing.  A bunch of bloggers getting free stuff in exchange […]

Penguins, Spinning, Spam, and Outbound Links

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12 Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding high quality sites”.    In the post, Matt made […]