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Google’s been a lot more aggressive in going after spam over the past couple of years. Aside from the headline updates like Penguin and Panda, there’s also been a few high profile penalisations handed out – most recently Rap Genius got a brief kicking for some obvious [...]
About a month ago, I wrote a piece about the ultimate fate of SEO being ground out in discussions about how companies are going to distribute their digital marketing budgets over the next few years. Predictably, this [...]
Here’s a Google Trends Chart showing the UK search interest in a few SEO type keywords:
See those barely visible lines at the bottom of the chart. That’s where “content marketing” and “inbound marketing” are in relation too SEO. Link Building’s down there too, but that’s our [...]
The fact that there have been so many plausible theories put out about why Interflora got penalised says a lot about how far over the line they’d gone with their SEO recently.
We had @searchmartin‘s theory about Interflora overdoing the guest post / [...]
The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. [...]
“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12
Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step [...]
SEO is pretty straightforward isn’t it?
You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and [...]
So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and [...]
From what some people tell me, you’d think that SEO was a pretty straightforward affair. You get some keywords into a web page and then get some links. Simple. They’d probably say the same about any digital channel:
PPC – pop some keywords into Google and set [...]
Even if the ridiculous Mayan prophecies are proven to be correct, it means we still have 351 days of the Internet remaining before the world ends, which is plenty of time for lots of things to happen. My belief is that 2012 will be [...]
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