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It’s been a while since I’ve blogged here. Mind you, it’s not the only place I move pixels around.
One of the reasons why I haven’t written much about SEO or social media here is because I’ve been working on a book. You can download it here:
http://www.amazon.co.uk/gp/product/B016HCRPS4?*Version*=1&*entries*=0
It’s a pretty comprehensive tome. In it […]
My exposure to Semalt is pretty much limited to filtering their crawlers from websites and removing their referrer from Analytics so my data isn’t being uselessly polluted with visits that never happened. I’m sure that some people probably get some benefit from them, but given that their website doesn’t actually say what they do, it’s difficult to give a reasonable opinion.
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Google’s been a lot more aggressive in going after spam over the past couple of years. Aside from the headline updates like Penguin and Panda, there’s also been a few high profile penalisations handed out – most recently Rap Genius got a brief kicking for some obvious spamming.
The one area that Google (and by […]
About a month ago, I wrote a piece about the ultimate fate of SEO being ground out in discussions about how companies are going to distribute their digital marketing budgets over the next few years. Predictably, this led to a few strange looks around the
Here’s a Google Trends Chart showing the UK search interest in a few SEO type keywords:
See those barely visible lines at the bottom of the chart. That’s where “content marketing” and “inbound marketing” are in relation too SEO. Link Building’s down there too, but that’s our dirty little secret isn’t it. We don’t talk […]
The fact that there have been so many plausible theories put out about why Interflora got penalised says a lot about how far over the line they’d gone with their SEO recently.
We had @searchmartin‘s theory about Interflora overdoing the guest post / blogger outreach thing. A bunch of bloggers getting free stuff […]
The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. According to the company spokesman, they’ve just finished redeveloping their website, […]
“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12
Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding high quality sites”. In the post, […]
SEO is pretty straightforward isn’t it?
You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get a load of links to that page […]
So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and it’s so amazing that the company behind it […]
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