5 Steps to Build Traffic from Wikipedia

According to Alexa, Wikipedia is the 8th most popular website – and with good reason.  At the time of writing, the English version of the encyclopedia had more than 3.5 million articles covering everything from higher mathematics through to individual episodes of the Simpsons.  The site has become the de facto source of information and […]

Data are useless

…without analysis That might seem a little bit dramatic, but its true.  In the truest sense, data are the basic raw numbers that underlie things.  Without context, they are worthless.  Here are some data: 19, 15, 34, 13, 17, 25, 22 That’s not going to be very helpful to anyone.  Sure you can do things with it, but unless you […]

The Dark Side of SEO gets in the Headlines

Yesterday the New York Times published a story about how a large US retailer had apparently been engaged in some fairly dodgy link buying as part of their SEO activity and consequently been hit by the Google Ban Hammer.  Predictably there followed a mass debate on Twitter and the various SEO forums about the rights […]

It’s Not You, it’s Me

Have you ever been out for a drink with someone who spent the whole evening talking about themselves?  If you have, the chances are that the next time they offered, you found a good excuse why you couldn’t go. A person who only talks about one thing is dull.  A person who only talks about […]

Make Loads of Sales on Deals Websites…

…by working hard and contributing to the community. There are a fair few deal sharing websites like Hot UK Deals or Fat Wallet where a community works together to find different offers, and like content sharing sites like Digg, these deal sites can provide you with a massive amount of traffic if your offer goes […]

Abiding Theme 5 / Measure Everything

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan. The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, but it is accepted that they are often […]