Currently viewing the category:
"Marketing"
There has always been advertising on Twitter, even if Twitter didn’t make any money from it.
Almost as soon as the service launched, users realised that they could use status updates to promote other longer form content, time sensitive special offers, or general sales. The challenge was that […]
a while ago I posted about how a follower count was fast becoming the new hit counter – a piece of data without any context that could get in the way of understanding what the metric for success of a social media campaign was. The point being […]
Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years. The stratospheric valuations over the past 12 months, which have seen the social network […]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any sales […]
…on its own
Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing value […]
In my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification:
Treat being liked as a primary conversion goal, and use tools like Website Optimiser to ensure that the button is placed in […]
The problem with any social networking website is that the larger your personal network grows, the more content you get exposed to on a daily basis. On Twitter, I follow around 200 different people, and in the time it took me to write this paragraph, there were 5 […]
Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false […]
Yesterday, I put up a quick post about WebTrends’ predictions about the Oscars based on social media mentions, in which I wrote that I thought that they would prove to be inaccurate. The predictions that WebTrends made were as follows:
Best Movie: Inception Best Actor: James Franco Best […]
Every marketer should have a pretty good idea about who their ideal customer is. That’s their job. Being able to identify a narrow prospect pool from within the wider population is important, because it means that a more targeted sales message can be used, and thereby increases the […]
Buy My Book
You can buy a copy of my Book - Mastering SEO - from the link below. Go on, what are you waiting for? Mastering SEOAds
Archive
- June 2016 (2)
- October 2015 (1)
- December 2014 (1)
- November 2014 (1)
- January 2014 (1)
- November 2013 (1)
- October 2013 (1)
- September 2013 (1)
- March 2013 (1)
- February 2013 (1)
- November 2012 (1)
- August 2012 (1)
- June 2012 (1)
- May 2012 (3)
- April 2012 (1)
- March 2012 (2)
- February 2012 (3)
- January 2012 (3)
- December 2011 (3)
- November 2011 (6)
- October 2011 (6)
- September 2011 (8)
- August 2011 (6)
- July 2011 (6)
- June 2011 (9)
- May 2011 (11)
- April 2011 (16)
- March 2011 (24)
- February 2011 (27)
- January 2011 (9)
Categories
- Abiding Themes (14)
- Analytics (15)
- Branding (20)
- Customer Service (1)
- facebook (19)
- Google (32)
- Location Marketing (3)
- Marketing (31)
- productivity (2)
- real world (28)
- Renault Scenic (1)
- Search Marketing (59)
- Social Media (89)
- Technology (8)
- twitter (17)
- Uncategorized (8)
Join Quumf on Facebook
Search
Tags
adsense analytics bit.ly Black Hat black hat SEO branding business celebrities conversation conversion rates diabetes egypt Facebook forums foursquare getting a return Google Google +1 Link building linking marketing message boards microsoft msn online pr optimisation Personal politeness politics privacy profitability ROI SEO sharing Social 101 Social Media social media marketing social media response social networks spam spammers statistics traffic generation twitter url shorteners
