There has always been advertising on Twitter, even if Twitter didn’t make any money from it. Almost as soon as the service launched, users realised that they could use status updates to promote other longer form content, time sensitive special offers, or general sales. The challenge was that you either had to build a significant […]
Category Archives: Marketing
Followers != Profit
a while ago I posted about how a follower count was fast becoming the new hit counter – a piece of data without any context that could get in the way of understanding what the metric for success of a social media campaign was. The point being that it is not the number of people […]
Facebook’s Challenge: Post IPO Profit
Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years. The stratospheric valuations over the past 12 months, which have seen the social network hit a valuation of close to $70 billion […]
SEO. I am Disappoint
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any sales looked good. Bounce rates didn’t matter because […]
Last Click Doesn’t Win…
…on its own Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing value to different channels. Of course, the problem […]
Quick Note on Conversions
In my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification: Treat being liked as a primary conversion goal, and use tools like Website Optimiser to ensure that the button is placed in the most conversion friendly position on your website. […]
Getting Seen in Facebook
The problem with any social networking website is that the larger your personal network grows, the more content you get exposed to on a daily basis. On Twitter, I follow around 200 different people, and in the time it took me to write this paragraph, there were 5 new posts. At certain times of the […]
ASA and Social Media / What You Need to Know
Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false – claims about their products, and generally […]
Oscars Winners, How did Social Media Do?
Yesterday, I put up a quick post about WebTrends’ predictions about the Oscars based on social media mentions, in which I wrote that I thought that they would prove to be inaccurate. The predictions that WebTrends made were as follows: Best Movie: Inception Best Actor: James Franco Best Actress: Natalie Portman Supporting Actor: Christian Bale […]
Using LinkedIn to Identify Sales Prospects
Every marketer should have a pretty good idea about who their ideal customer is. That’s their job. Being able to identify a narrow prospect pool from within the wider population is important, because it means that a more targeted sales message can be used, and thereby increases the efficiency and ROI of any sales process. […]