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"Marketing"
Last week the ASA released some clarification on the compliance requirements for disclosure on paid for blogs and social media. The essence of the briefing for bloggers is that if you’re being paid to write a promotional post about a product or business then you’re required to include disclose that you’re being paid to […]
According to this post on econsultancy, the answer would appear to be yes.
At the risk of sounding like a killjoy on this though, I can’t help feeling that the methodology behind the story is a little suspect, and comes down to the way in which people use Pinterest vs the way that […]
Accurate forecasting is an essential part of business. Knowing what return you can expect for a given expenditure is essential in planning any marketing campaign, and SEO is no different. Forecasting the return of an SEO campaign is inherently difficult: there are a lot of factors out of your control, however that’s also the case […]
I’ve had a number of conversations with various people at different digital agencies where there is still a struggle about defining a social media product for their clients. This applies to guys at media agencies, search agencies, and email agencies, and it’s no real surprise. When you look at a lot of the offerings that […]
If there was a single theme to SASCon 2011, it was the convergence of different digital disciplines. How web development skills can be leveraged for SEO, how paid and natural search can work more closely with online display, and how proper use of analytics data can inform and improve other channels. SAScon was also very […]
Last week I was involved in a few sessions at SASCon talking about different ways in which Social Media and SEO can be used by companies in order to increase their online sales.
The following slides are from a session that I did with Nick Garner from Unibet on the subject […]
Back in March when it was announced that Larry Page would be taking the reigns at Google as CEO there was an interesting profile about him in Wired Magazine that had a lot of focus on his obsession with measuring things. Google itself has always been fast, eschewing flashy design in favour of functionality, […]
Every marketing channel that a business uses should contribute to the overall profitability of the organisation. Whether directly by offering an individual positive ROI, or by fostering an improvement in the overall ROI achieved by that business. An over simplification would be to divide the digital channels into two main areas:
Awareness Response
Awareness channels […]
Digital Point Forums are a lot like the Mos Eisley Cantina, and in the words of Obi Wan Kenobi:
You will never find a more wretched hive of scum and villainy.
Sure, Han Solo is occasionally going to be hanging around, but on the whole, you’re more likely to meet Greedo or Jabba the Hutt. […]
Click through rate is a key optimisation metric in most paid channels because there is explicit data regarding the number of page impressions provided by the publisher. Natural Search and social media activity don’t generally provide marketers with that kind of information although there are ways to approximate it and to produce valid data to […]
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