Currently viewing the category: "Google"

Why Google Bought PostRank

By On June 5, 2011 · Leave a Comment

There’s already been plenty said about the the process of overlaying “people” data onto “web” data which is at the core of Google’s move into a more social web, and although the big news this week was that the +1 button has now been launched for websites, [...]

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SEO, Chaos Theory, and Unintended Consequences

By On May 17, 2011 · Leave a Comment

In 1930s Australia one of the most important agricultural products in mass farming was Sugar Cane.  While it wasn’t an indigenous plant to Australia, the climate and vast amount of available land and cheap labour in Australia, meant that the country was ideal for industrial farming. The [...]

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Using Loss Leaders in Google Shopping

By On May 16, 2011 · Leave a Comment

Google Shopping provides very high quality traffic for retail websites, as it is pre-qualified and very targeted.  It’s very simple to set up, and once you’re approved, then you start getting traffic pretty much straight away.  The fact that the results are included into the main natural [...]

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The Evolution of Links

By On May 9, 2011 · Leave a Comment

To provide relevance to users, it is essential for search engine algorithms to take into account the landscape of the web in order to reflect user behaviour and the wider patterns of what is relevant to people at a particular time.  When Google’s PageRank algorithm was first [...]

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Highest Paying AdSense Keywords

By On May 4, 2011 · Leave a Comment

Digital Point Forums are a lot like the Mos Eisley Cantina, and in the words of Obi Wan Kenobi:

You will never find a more wretched hive of scum and villainy.

Sure, Han Solo is occasionally going to be hanging around, but on the whole, you’re more likely [...]

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Poll: Do SEOs have a responsibility to report spam?

By On May 3, 2011 · 1 Comment

Another week, and another high profile website receives a dose of the Google Ban Hammer following on from a very public outing over the use of so-called questionable SEO techniques.

Milanoo, the fast growing fashion retailer was outed by TechCrunch following an investment from [...]

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You don’t deserve to rank #1

By On April 18, 2011 · 2 Comments

At some point fairly soon, the underlying rules of SEO are going to change fundamentally.  The growth in the importance of user feedback from social media channels, coupled with the growth in the amount of usable demographic data held by Google means that within the [...]

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Google + Social / Google +1

By On March 31, 2011 · 1 Comment

Google’s latest foray into adding a layer of social media on top of their existing search algorithm is an interesting one. It’s also likely to be colossally important – it will just take a little while.

Google +1 is essentially a like button.  Logged [...]

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Optimising for Internal Search

By On March 23, 2011 · Leave a Comment

From a usability perspective, incorporating a search function into a website is a good idea.  The current paradigm for finding information online is to visit a search engine – most often Google – and then type in your query before receiving the 10 most relevant websites back [...]

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Google Farmer Update / User Experience

By On March 16, 2011 · Leave a Comment

There has already been plenty written about the Google Farmer (or alternatively Google Panda) Update over the past few weeks.  The decision to batter so-called content farms algorithmically with lower visibility based on the quality of the content that was being published was met with a completely [...]

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