Penguins, Spinning, Spam, and Outbound Links

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12 Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding high quality sites”.    In the post, Matt made […]

10 Google+ Tips for Businesses

The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform.  I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand by that. Google is a search company.  They tell […]

Do you even know what Google+ is?

Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well.  Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark.  That’s not bad in the middle of the worst recession since the 1920s, however because […]

Cloaking still works … Why

Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a technique that has been consigned to the depths […]

Google Encrypted Search

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]