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Penguins, Spinning, Spam, and Outbound Links

By On May 1, 2012 · 2 Comments

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12

Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step [...]

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10 Google+ Tips for Businesses

By On March 5, 2012 · Leave a Comment

The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform.  I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I [...]

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Do you even know what Google+ is?

By On January 27, 2012 · 1 Comment

Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well.  Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark.  That’s not bad in [...]

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Cloaking still works … Why

By On November 22, 2011 · 1 Comment

Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a [...]

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Will Google+ get 100 million members for Christmas?

By On November 17, 2011 · Leave a Comment

According to Search Engine Land, around a billion people around the world use Google each month, but so far, the number of those who’ve taken the steps to join Google+ are relatively small.  Depending on who you talk to, membership is somewhere between 40 and 80 million [...]

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How much data is enough?

By On November 11, 2011 · 2 Comments

With the kind of fanfare and reaction that you’d expect, businesses can finally add branded entity pages to Google+.  At first glance the pages are pretty limited – there’s little of the customisation that you see on Facebook pages just yet, but that’s only a matter of [...]

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Google Encrypted Search

By On November 1, 2011 · Leave a Comment

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on Google.com, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things [...]

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Save Our Data

By On October 20, 2011 · Leave a Comment

I’m not going to write a full post about Google taking away referrer data, but I thought it would be fun to create a couple of badges that you might want to use as a peaceful protest against it.

Here is a nice campaign badge for Save [...]

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Stop Using Obvious Anchor Text

By On October 20, 2011 · 2 Comments

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human [...]

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Better Attribution of Sources

By On September 26, 2011 · Leave a Comment

I’ve blogged before about the importance of linking out in order to establish credibility for your content in line with the expectations of Google’s PageRank algorithm.  Proper citation of sources is an essential aspect of the academic model that PageRank derives from and it [...]

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