Social Growth

Facebook’s phenomenal rate of growth over the past few years has meant that more than half a billion people around the world are now using the social network to communicate and engage with friends and businesses. I was doing some research this week for a presentation I was giving at the Latitude Client Summit, and […]

ASA and Social Media / What You Need to Know

Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false – claims about their products, and generally […]

Facebook / Growing Where?

Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members: There have been two main stages in Facebook’s growth, the early part where it was slowly gaining acceptance and traction, and then the massive increase in […]

More effective tracking of Social traffic

When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving.  Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the way of your data. A lot of social […]

What are Facebook / Twitter Worth?

There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion.  That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]