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The problem with any social networking website is that the larger your personal network grows, the more content you get exposed to on a daily basis. On Twitter, I follow around 200 different people, and in the time it took me to write this paragraph, there were [...]
Comments are an important part of any blog, and what differentiates it as a media from a straight news story. In a lot of cases, the comments are the best bit – where the real discussion goes on, and where the cool kids hang out. Now Facebook [...]
Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often [...]
Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members:
There have been two main stages in Facebook’s growth, the early part where it was slowly [...]
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the [...]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about [...]
Since they overtook mySpace a few years ago, Facebook has been the dominant force in the social network market. With a userbase that is now approaching 600 million people, Facebook has become the single most important content sharing platform on the web and one of the biggest [...]
I totally love Groupon.
While the concept of a group discount is nothing new, the execution from Groupon was ground breaking. Companies get new customers, customers get great offers: everyone is a winner. If ever you wanted a case study of a company that [...]
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