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Facebook’s phenomenal rate of growth over the past few years has meant that more than half a billion people around the world are now using the social network to communicate and engage with friends and businesses.
I was doing some research this week for a presentation I was giving at the Latitude Client Summit, and […]
The problem with any social networking website is that the larger your personal network grows, the more content you get exposed to on a daily basis. On Twitter, I follow around 200 different people, and in the time it took me to write this paragraph, there were 5 new posts. At certain times of the […]
Comments are an important part of any blog, and what differentiates it as a media from a straight news story. In a lot of cases, the comments are the best bit – where the real discussion goes on, and where the cool kids hang out. Now Facebook are making a play for this valuable piece […]
Most online advertisers behave themselves and act responsibly in the way in which they promote their services via the internet, but at the same time the massive growth in consumer spending online has attracted a lot of less than scrupulous businesses who make extravagant – and often false – claims about their products, and generally […]
Probably the only thing more impressive than the growth of the value of Facebook is it’s growth in audience, which is currently in the region of 600 million members:
There have been two main stages in Facebook’s growth, the early part where it was slowly gaining acceptance and traction, and then the massive increase […]
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the way of your data.
A lot of social […]
There have been a lot of rumours flying around over the last couple of weeks about Twitter having a valuation of around $10 billion. That’s quite a lot of cash for a company that supposedly lost around $40 million last year, and is forecast to do about $150 million in advertising revenue in 2011 according […]
Since they overtook mySpace a few years ago, Facebook has been the dominant force in the social network market. With a userbase that is now approaching 600 million people, Facebook has become the single most important content sharing platform on the web and one of the biggest revenue generators of any advertising company.
Conventional wisdom […]
I totally love Groupon.
While the concept of a group discount is nothing new, the execution from Groupon was ground breaking. Companies get new customers, customers get great offers: everyone is a winner. If ever you wanted a case study of a company that could successfully blur the distinction between on line and […]
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