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If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great [...]
Back in February, I posted about the value of Facebook and Twitter. This was at a time where a big investment from Goldman Sachs had put them at around the $50 billion mark. Back then, with just (!) 600 million users, the value of each [...]
There is no denying that the increase in the ability of individuals to communicate through social media channels has allowed greater freedom of expression, and given people a stronger voice than they have had before. With Twitter, Facebook, and blogs, the opinion of a single person can [...]
There was an interesting story carried by many of the UK papers this morning that provided an eye opening statistic about the penetration of Social Media into the under 18 age group.
According to a survey of 25,000 under 18s across Europe carried out by European Kids [...]
You can always be certain that when talk turns to money, particularly large amounts of money, that interest will be piqued, and ordinarily reasonable people will start to look at where their share of the pot is.
This week we’ve seen a couple of fairly outrageous claims [...]
A while ago, I remember conversations with marketing managers about SEO which revolved around the idea of needing to do some SEO without any real understanding being shown about why it was necessary, or what the long term benefits would be. SEO was a dark art, and [...]
Granted, my last post about Facebook Premium Accounts was an April fool, but the fact is that Facebook is going to be facing some interesting challenges over the next couple of years. The stratospheric valuations over the past 12 months, which have seen the [...]
TweetUPDATE 26-09-11
You might have arrived at this site because you’ve seen status updates in Facebook over the past few days that suggest that premium subscriptions are coming to Facebook. This post was originally published as an April Fool article back in April 2011, and as [...]
Back in the day, pretty much every website you visited wanted to be your home page, and offered you the opportunity to “choose them”. I was never certain why I would want to have something like Johns-Televisions.co.uk as my home page, so I just stuck with Google.
[...]
Facebook’s phenomenal rate of growth over the past few years has meant that more than half a billion people around the world are now using the social network to communicate and engage with friends and businesses.
I was doing some research this week for a presentation I [...]
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