When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any [...]
It can be pretty tricky getting the tone of voice right on a company blog. Too formal, and you run the risk of not really engaging with your readers, too informal and you lack credibility…
Beyond that, it’s also important to remember that in mind that formality [...]
There are two types of offline shopping. There is the type that I do – especially around Christmas – which involves rushing into town, buying the exact things I went for, and getting home. Hopefully in the space of an hour. There is also the type that [...]
An online community is much the same as an offline community: a connected group of people with a shared interest. This could be a social group, people who like the same music, people who are interested in the same kind of sports, or people who share a [...]
According to Alexa, Wikipedia is the 8th most popular website – and with good reason. At the time of writing, the English version of the encyclopedia had more than 3.5 million articles covering everything from
My favourite song of all time is Bitter Sweet Symphony by The Verve. It’s more than a decade old now, but it still sounds fresh, and it’s still just as exciting to hear it now as it was when it was first released back in 1997. When [...]
I follow a couple of celebrities on Twitter, and I expect that you do the same. In fact, I’m pretty confident that almost everyone who uses Twitter has at least a couple of superstars in their following folder. I guess that there are even people who signed [...]
…by working hard and contributing to the community.
There are a fair few deal sharing websites like Hot UK Deals or Fat Wallet where a community works together to find different offers, and like content sharing sites like Digg, these deal sites can provide you with a [...]
I totally love Groupon.
While the concept of a group discount is nothing new, the execution from Groupon was ground breaking. Companies get new customers, customers get great offers: everyone is a winner. If ever you wanted a case study of a company that [...]
Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand.
Whether you’re a [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
- Hey @google #ifihadglass I'd be able to spellcheck adverts before they get published.
http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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