Currently viewing the category: "Branding"

Digital Smears

By On February 16, 2012 · Leave a Comment

Remember Google bombing?  It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase.  It meant that when you searched for miserable failure in Google, the top ranking result was for [...]

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Your USPs are Neither Unique, nor Selling Points.

By On January 25, 2012 · Leave a Comment

Core to any brand is the idea of what makes it special.  What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them.  Increasingly, when I’m involved with new engagements with companies, I find myself questioning the [...]

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Online Reputation Protection

By On October 10, 2011 · Leave a Comment

When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic.  In part this [...]

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Conversion Friendly Websites

By On September 20, 2011 · Leave a Comment

Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites.  I thought it [...]

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Why Fake Reviews are a Bad Idea

By On September 5, 2011 · 2 Comments

Behavioural research is big business.  Every year, millions of pounds are invested in customer research ahead of product launches.  Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market [...]

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Deserve your rankings: Brand

By On August 11, 2011 · 1 Comment

Google favours brands.  That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results.  For Authority, read brand.

Brands are better for users.  They provide an implicit guarantee of expectations.  A strong [...]

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New SiteLinks in Google

By On July 25, 2011 · 4 Comments

Last week it appeared that Google were testing a new format for SiteLinks in the organic search results.  The big difference with these compared to what we see at the moment is that they’re, well, big:

This compares to the normal version of SiteLinks which look like this:

[...]

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Online Brand Protection

By On April 7, 2011 · Leave a Comment

The rapid growth in social media and the ability for users to post content to the web has grown exponentially in the last few years to the point where roughly 40% of the population are now active on Facebook.  For any business, this presents a massive risk. [...]

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SEO. I am Disappoint

By On March 28, 2011 · 2 Comments

When I first got started in SEO, things were different, simpler.  In part this was due to the way in which we measured success.  Success looked like a number one ranking, and an increase in visitors.  We had no idea what conversion rate was normal, so any [...]

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Branding / The Tone of Voice for Blogging

By On March 26, 2011 · 1 Comment

It can be pretty tricky getting the tone of voice right on a company blog.  Too formal, and you run the risk of not really engaging with your readers, too informal and you lack credibility…

Beyond that, it’s also important to remember that  in mind that formality [...]

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