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"Branding"
Pages for business in Google+ have been available since November 7 last year, and brands have been having a lot of success with them. Apparently.
For me though, the real barrier to businesses promoting their G+ pages is the unwieldy URLs. While a company can overlay their [...]
The Australian electrical goods retailer Kogan hit the headlines this week by telling the world that they were going to start levying a browser tax on any users who arrived at their website using ie7 rather than a more modern browser. [...]
Remember Google bombing? It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase. It meant that when you searched for miserable failure in Google, the top ranking result was for [...]
Core to any brand is the idea of what makes it special. What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them. Increasingly, when I’m involved with new engagements with companies, I find myself questioning the [...]
When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic. In part this [...]
Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites. I thought it [...]
Behavioural research is big business. Every year, millions of pounds are invested in customer research ahead of product launches. Focus groups, customer panels, beta tests are all used, and all have a place in the product development cycle. The more a business knows about how the market [...]
Google favours brands. That’s undeniable, from Florida to Vince, and from May Day through to Farmer, you can see an ever increasing emphasis on authority within the search results. For Authority, read brand.
Brands are better for users. They provide an implicit guarantee of expectations. A strong [...]
Last week it appeared that Google were testing a new format for SiteLinks in the organic search results. The big difference with these compared to what we see at the moment is that they’re, well, big:
This compares to the normal version of SiteLinks which look like this:
[...]
The rapid growth in social media and the ability for users to post content to the web has grown exponentially in the last few years to the point where roughly 40% of the population are now active on Facebook. For any business, this presents a massive risk. [...]
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- Back at work in the UK. I brought chocolates. They've all gone.2013/05/12 22:16
- Back in the office. Time to do some SEO, or something.2013/04/25 21:33
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http://t.co/FLtXiDpOLm2013/04/22 11:54 - Just had my laptop lovingly rebuilt by @MattTipler. Going to see if I can restrict myself to Bing + IE for a week.2013/04/19 03:03
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- Back at work in the UK. I brought chocolates. They've all gone.
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