Follower Count: The New Hit Counter

We live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute reality.  Or it might be, it all depends on what the numbers say. Evolving Metrics When I first got involved in SEO, […]

More effective tracking of Social traffic

When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving.  Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the way of your data. A lot of social […]

5 Steps to Build Traffic from Wikipedia

According to Alexa, Wikipedia is the 8th most popular website – and with good reason.  At the time of writing, the English version of the encyclopedia had more than 3.5 million articles covering everything from higher mathematics through to individual episodes of the Simpsons.  The site has become the de facto source of information and […]

Data are useless

…without analysis That might seem a little bit dramatic, but its true.  In the truest sense, data are the basic raw numbers that underlie things.  Without context, they are worthless.  Here are some data: 19, 15, 34, 13, 17, 25, 22 That’s not going to be very helpful to anyone.  Sure you can do things with it, but unless you […]

Make Loads of Sales on Deals Websites…

…by working hard and contributing to the community. There are a fair few deal sharing websites like Hot UK Deals or Fat Wallet where a community works together to find different offers, and like content sharing sites like Digg, these deal sites can provide you with a massive amount of traffic if your offer goes […]

Abiding Theme 5 / Measure Everything

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan. The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, but it is accepted that they are often […]