You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel.
Number of fans in Facebook
While it might not be something that you want to track [...]
Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites. I thought it [...]
There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first glance, that’s a statistic that makes you think that the phones [...]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any [...]
…on its own
Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing [...]
I’ve been using bit.ly as my URL shortener of choice for a while (that’s something I never thought I would say) – the main reason being the stats that you can get about traffic via their web interface.
They recently updated the look and [...]
In my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification:
Treat being liked as a primary conversion goal, and use tools like Website Optimiser to ensure that the button is [...]
There’s a phenomenally interesting post over on Econsultancy today about the massive influence that both social media and natural search have on overall traffic and sales for websites.
The post was based on a stack of aggregated data from TagMan from [...]
We live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute reality. Or it might be, it all depends on what the numbers say.
When you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving. Unfortunately, when you’re running social media campaigns, there are numerous factors that get in the [...]
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- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.2013/06/11 09:15
- Biggest change in iOS7 Seems to be Default Bing. Pretty massive news given Apple's marketshare2013/06/10 13:02
- Leaving #sascon a bit earlier than I'd wanted, but great fun so far and very useful.2013/06/07 01:03
- I'm presenting at #sascon later this morning. Come and say "Hi" if you're around. Don't say anything else though. No time to talk...2013/06/06 22:34
- Yes, we're small and insignificant against the eye-watering scale of space.
- Spent about 8 hours on various trains today. Might spend the weekend finishing my teleporter.
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