As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting.
However, what I can’t get my head around is the numbers that are being thrown around.
Particularly the “up to 50 million” number that keeps appearing.
The backstory, in case you’ve been living under […]
I’m turning into the bus stop of blogs.
You wait ages for a new post, and then two come along at once.
Following on from the post about the filter bubble of social media that I put up the other day, I thought it might be useful to look at some of the finger pointing.
You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel.
Number of fans in Facebook
While it might not be something that you want to track on a daily basis, knowing how many people […]
Yesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way they presented their sites. I thought it would be a good idea to follow it up […]
There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design agencies […]
When I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in visitors. We had no idea what conversion rate was normal, so any sales looked good. Bounce rates didn’t matter because […]
…on its own
Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing value to different channels.
Of course, the problem […]
I’ve been using bit.ly as my URL shortener of choice for a while (that’s something I never thought I would say) – the main reason being the stats that you can get about traffic via their web interface.
They recently updated the look and feel of the Bit.ly info page, and it looks […]
In my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification:
Treat being liked as a primary conversion goal, and use tools like Website Optimiser to ensure that the button is placed in the most conversion friendly position on your […]
There’s a phenomenally interesting post over on Econsultancy today about the massive influence that both social media and natural search have on overall traffic and sales for websites.
The post was based on a stack of aggregated data from TagMan from a number of websites which can be used to understand […]
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