50 Million buckets of bullsh*t

As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting. However, what I can’t get my head around is the numbers that are being thrown around. Particularly the “up to 50 million” number that keeps appearing. The backstory, in case you’ve been living under […]

Conversion Friendly Web Design

There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years.  At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design agencies around the […]

SEO. I am Disappoint

When I first got started in SEO, things were different, simpler.  In part this was due to the way in which we measured success.  Success looked like a number one ranking, and an increase in visitors.  We had no idea what conversion rate was normal, so any sales looked good.  Bounce rates didn’t matter because […]

Last Click Doesn’t Win…

…on its own Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success.  In part this is due to the limitations of most analytics packages, but it is also a convenient method of attributing value to different channels. Of course, the problem […]

Quick Note on Conversions

In my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification: Treat being liked as a primary conversion goal, and use tools like Website Optimiser to ensure that the button is placed in the most conversion friendly position on your website. […]