Abiding Themes 4 / The Importance of Brands

Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand. Whether you’re a corporate multinational, or a sole trader working in […]

Abiding theme 3 / Social Media is Not SEO

But they’re part of the same thing… There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic planning in the other.  From the number of […]

Abiding Themes 2 / Privacy

For all the column inches that it garners, you would have thought that the issue of on line privacy, and the collection of personal data by websites would be a bigger concern for the average internet user.  However, when you look at the level of minutiae about their daily lives and relationships that people happily […]

Abiding Themes 1 / Blurring the Lines

The fundamental difference between old media and new  media is the idea of discussion.  While TV and print are essentially one way channels of communication, the web is a platform for response. It was conceived as a means of sharing information between locations rather than just transmitting. Of course, not everyone uses the Internet in […]