Google Encrypted Search

It’s been a while now since Google announced that they were planning to remove keyword level referrer data from search traffic from logged in users on, and despite the initial hysteria about the SEO industry dying (again) as a result of it, the majority of things I’ve heard so far have been that Matt […]

Better Engagement Strategies

There’s an acceleration in the  importance of social signals to search engines as part of their ranking calculations., and from my perspective, these fall into two main categories:the engagement of users with content, and the willingness of users to share content. Engagement Engagement relates to the way in which users interact with a website throughout […]

Stop Using Obvious Anchor Text

I generally take the view that search engine algorithms are written to approximate human perception of relevance.  They are also structured in such a way as to apply value to their ranking factors based on generalisations of human behaviour.  In theory, a website that better reflects human behaviour will be one that receives better search […]

Online Reputation Protection

When you look at the traffic data from a well established website with a recognised brand you will see that around a third of traffic comes from brand terms, and that this traffic converts around twice as well as non brand or generic traffic.  In part this is due to the research / conversion process […]

Better Attribution of Sources

I’ve blogged before about the importance of linking out in order to establish credibility for your content in line with the expectations of Google’s PageRank algorithm.  Proper citation of sources is an essential aspect of the academic model that PageRank derives from and it lends a great deal of weight to content if it is to […]

Conversion Friendly Web Design

There was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years.  At first glance, that’s a statistic that makes you think that the phones would be ringing off the hook at design agencies around the […]