Your USPs are Neither Unique, nor Selling Points.

Core to any brand is the idea of what makes it special.  What differentiates it from other businesses that operate in the same sector, and in turn why a customer should choose them.  Increasingly, when I’m involved with new engagements with companies, I find myself questioning the ideas they have about what makes them special. […]

Best SEO & Social Blogs 2011 / Nominations

It’s that time of year when a young man’s (or woman’s) thoughts turn to awards and recognition, and with this in mind, it’s time we ran a little competition. What are the best social media and SEO blogs?  You have until Monday 13th December 2 011 to enter your nominations via the comments form below […]

Facebook’s $100 Billion IPO

Back in February, I posted about the value of Facebook and Twitter.  This was at a time where a big investment from Goldman Sachs had put them at around the $50 billion mark.  Back then, with just (!) 600 million users, the value of each user was about $83.  The current figure places the per […]

6 Degrees of Gary Speed

There used to be a paradigm that only only six steps separated us from anyone else on the planet.  The small world phenomenon even spawned a game “The Six Degrees of Kevin Bacon” – there’s even a website for it which allows you to calculate the Bacon number  for any actor based on the movies […]

Cloaking still works … Why

Although there are plenty of reasons why you might want to use cloaking techniques for your website – having a conditional redirect that pushes people through to a mobile version of your website if they arrive using a mobile phone is one – it’s pretty much a technique that has been consigned to the depths […]