It’s 15 years in December since the specification for HTML 4 was published by the W3C. That’s a long time, and the web has changed quite a bit since then which is why in 2004, the W3C started work on the specification for HTML5, although like any community driven decision making process, it’s now 8 […]
Author Archives: Quumf
Does Pinterest Really Drive more sales than Facebook?
According to this post on econsultancy, the answer would appear to be yes. At the risk of sounding like a killjoy on this though, I can’t help feeling that the methodology behind the story is a little suspect, and comes down to the way in which people use Pinterest vs the way that they use […]
Penguins, Spinning, Spam, and Outbound Links
“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12 Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding high quality sites”. In the post, Matt made […]
Over-optimisation
SEO is pretty straightforward isn’t it? You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements. Then you go off and get a load of links to that page […]
Which Social Network Delivers the Most Traffic?
If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it. Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital. Assuming that you have a great message that you know will resonate really well […]
10 Google+ Tips for Businesses
The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform. I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand by that. Google is a search company. They tell […]
Dear Bloomreach, Please fuck off. Yours sincerely, the Internet
So there’s this new service, yeah, and what it does is grab loads of keyword variations from the internet and then create a huge number of new pages on your site that are scientifically optimised for user queries. It gives you an 80% increase in traffic, and it’s so amazing that the company behind it […]
Digital Smears
Remember Google bombing? It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase. It meant that when you searched for miserable failure in Google, the top ranking result was for President Dubya. Google bombing worked because SEO and […]
If you can do it in house, why the f#*k don’t you?
From what some people tell me, you’d think that SEO was a pretty straightforward affair. You get some keywords into a web page and then get some links. Simple. They’d probably say the same about any digital channel: PPC – pop some keywords into Google and set your bids Display – buy some inventory and […]
Do you even know what Google+ is?
Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well. Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark. That’s not bad in the middle of the worst recession since the 1920s, however because […]