Can we start using HTML5 now?

It’s 15 years in December since the specification for HTML 4 was published by the W3C.  That’s a long time, and the web has changed quite a bit since then which is why in 2004, the W3C started work on the specification for HTML5, although like any community driven decision making process, it’s now 8 […]

Penguins, Spinning, Spam, and Outbound Links

“the sons of the kingdom will be cast out into the outer darkness; in that place there will be weeping and gnashing of teeth” Matthew 8:12 Google launched their Penguin update on April 24th, and Matt Cutts wrote about how it was another laudable step in “rewarding high quality sites”.    In the post, Matt made […]

Over-optimisation

SEO is pretty straightforward isn’t it? You make sure you get your keyword into the page as much as possible, putting it in <h> tags, the internal links to a page, and ensuring that it appears in the <title> and <meta> elements.  Then you go off and get a load of links to that page […]

Which Social Network Delivers the Most Traffic?

If you’re planning any kind of marketing activity, it’s pretty important to know what kind of return you’re going to get from it.  Social Media is doubly hard, because it combines the creativity of traditional advertising with the accountability of digital.  Assuming that you have a great message that you know will resonate really well […]

10 Google+ Tips for Businesses

The more I use Google+, and the more I see it being used by businesses, the more opportunities I see with the platform.  I’ve posted before about how I believe it is more than just a social network in the way Facebook is, and I stand by that. Google is a search company.  They tell […]

Digital Smears

Remember Google bombing?  It was that thing a long time ago where by linking to a page using specific anchor text you could get it to rank for that phrase.  It meant that when you searched for miserable failure in Google, the top ranking result was for President Dubya.  Google bombing worked because SEO and […]

Do you even know what Google+ is?

Last Thursday Google released their financial results for the previous quarter, and from any rational perspective, they did pretty damn well.  Profits in excess of $2 billion, taking their overall profit for the year nicely above the $10 billion mark.  That’s not bad in the middle of the worst recession since the 1920s, however because […]