Make Loads of Sales on Deals Websites…

…by working hard and contributing to the community. There are a fair few deal sharing websites like Hot UK Deals or Fat Wallet where a community works together to find different offers, and like content sharing sites like Digg, these deal sites can provide you with a massive amount of traffic if your offer goes […]

Twitter : Keep the Information Flowing

There’s a fascinating post on the Twitter Blog that underlines the evolution of Twitter from its conception as a tool for sharing a quick status update into a communications hub.  The Tweets Must Flow is a fascinating insight into the world of Twitter, and reflects how important social media is for activism. While the article […]

Abiding Theme 5 / Measure Everything

Do you know why people call themselves gurus?  It’s because they can’t spell charlatan. The hallmark of a lot of social media campaigns is that they fall under the same lack of scrutiny as an off line branding campaign – the benefits are known to be there, but it is accepted that they are often […]

Communicate / Organise / Revolt / The Social Revolutions

Every revolution in civilised history, from the Babylonian revolt against the Assyrian Empire through to the ongoing Egyptian riots against Hosni Mubarak has started with oppression.  Revolution, wherever it happens begins with an idea that can be shared and ideals that can organised around. If fear is the fuel of revolution, communication is the match […]

Abiding Themes 4 / The Importance of Brands

Every penny that your business has spent on office space, technology, and recruiting great staff, every advert, every piece of product development, every board decision, every customer interaction, every car in the car park, and every element in your logo contributes to your brand. Whether you’re a corporate multinational, or a sole trader working in […]

Abiding theme 3 / Social Media is Not SEO

But they’re part of the same thing… There was a time not so long ago when SEO and Social Media Marketing were treated as different sides of the same coin, and the people responsible for providing strategic planning in one area would be expected to provide strategic planning in the other.  From the number of […]