50 Million buckets of bullsh*t

As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting. However, what I can’t get my head around is the numbers that are being thrown around. Particularly the “up to 50 million” number that keeps appearing. The backstory, in case you’ve been living under […]

Faking it

This is a post I originally wrote when working at Latitude back in 2013.  They’ve refreshed their website since then, so it’s no longer available.  I was reminded of it by Paul Stevens this week, and thought it would be worth revisiting, as it is probably still as valid now as it was 5 years […]

Generation Expectation

That title’s probably a bit harsh. Over the weekend, there were a bunch of stories about Elle Darby.  In case you missed it, she’s , the “social media influencer” who got herself into bother from the White Moose Café in Dublin after trying to use her e-fame to blag a few nights free accommodation.  The […]

What I learned from running a million metres in 2017

I’m not usually one for life changing New Year resolutions.  There are a few reasons for this, but the overriding one is that I can’t be bothered with them.  I’m not immune to self-improvement, but the whole concept of “it’s this year, so I’ll change that” doesn’t really appeal. That said, last year I set […]

Trousers, Lead Generation Forms, and a Lack of Foreplay

I’ve written about good and bad sales experiences in the past. Whether they’re selling a pair of shoes or a complex business consultancy service, a good sales person will take time to understand their customer’s needs and stress the benefits of the product to those needs.  As a rule, a good sales person will get […]

My Book About SEO

It’s been a while since I’ve blogged here.  Mind you, it’s not the only place I move pixels around. One of the reasons why I haven’t written much about SEO or social media here is because I’ve been working on a book.  You can download it here: http://www.amazon.co.uk/gp/product/B016HCRPS4?*Version*=1&*entries*=0 It’s a pretty comprehensive tome.  In it I’ve […]

Well Played Virgin Media, Well Played…

I got a letter from Virgin Media this morning telling me that they were putting up my monthly bill by £4.89.  Apparently, this increase in charges allows them to continue providing their “amazing service” which has only let me down a handful of times this year. Price rises are a pain in the bum, and there’s plenty of […]