50 Million buckets of bullsh*t

As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting. However, what I can’t get my head around is the numbers that are being thrown around. Particularly the “up to 50 million” number that keeps appearing. The backstory, in case you’ve been living under […]

Faking it

This is a post I originally wrote when working at Latitude back in 2013.  They’ve refreshed their website since then, so it’s no longer available.  I was reminded of it by Paul Stevens this week, and thought it would be worth revisiting, as it is probably still as valid now as it was 5 years […]